Insight, Strategy & Planning

We do everything for a reason.

Data, insight, and most importantly our understanding of these, underpin our award-winning campaigns.

Before we can tell you the best way forward, we need to understand where you want to go.

Before we can say which message will resonate best with your audience, we need to understand what makes them tick.

And before we help you out bat the competition, we need to understand how they’re playing the game.

Through industry research, competitor analysis, intent signals, propensity to buy and an understanding of your key accounts’ RFP process, we’ll know your customers inside out.

Understanding the needs of each customer. Anticipating the needs of the market. Our strategists and planners have deep experience in B2B marketing, giving them the insights they need to:

  • Drive creative concepting
  • Determine messaging and value propositions
  • Craft account-based marketing (ABM) campaigns
  • Develop effective strategies for content, media, and influencer-marketing programmes
  • Produce robust reports that support our clients’ sales and marketing teams

Our research and insights framework