B2B Marketing Strategy, Insight & Planning
We do everything for a reason.
Our award-winning campaigns all start with B2B marketing strategies, data, and insights that focus on the people behind the job titles.
But before we can tell you the best way forward, we need to understand where you want to go. Before we can say which message resonates best with your audience, we need to understand what makes them tick. And before we help you out-bat the competition, we need to understand how they’re playing the game.
Our approach to B2B marketing strategy is comprised of industry research, competitor analysis, intent signals, propensity to buy, and an understanding of your key accounts’ RFP process. Through this, we get to know your customers inside out.
Understanding the needs of each audience. Anticipating the needs of the market. Our team has deep experience in B2B marketing strategy, giving them the insights they need to:
- Drive creative concepting
- Determine messaging and value propositions
- Craft account-based marketing (ABM) campaigns
- Develop effective strategies for content, media, and influencer-marketing programs
- Produce robust reports that support our clients’ sales and marketing teams
Our research and insights framework
Our Insights, Strategy & Planning in action
Building awareness and trust among similar software companies.Read more
Aruba Instant On
Aruba focuses on powering businesses around the world via devices that scale.Read more
Raising Deep Instinct’s profile in the ultra-competitive cybersecurity space.Read more
Creating awareness of the need for Shure’s enterprise audio connectivity solutions.Read more
Repositioning HP in the minds of decision makers as an inspiring partner.Read more
Building an ABM strategy to develop customer intimacy and increase pipeline across EMEA.Read more
Moving to an omnichannel approach with aggressive conversion targets.Read more
Creation of a new brand platform, with refreshed guidelines and website.Read more
A pan-EMEA campaign driving registrations to the first fully digital VMworld virtual event.Read more
HP Virtual Events
Taking the essential collaboration and thought leadership of in-person events online.Read more
Here's what we've picked up in and around the world of B2B.