Deep Instinct is revolutionising cyber security. Using Artificial Intelligence to predict, detect and prevent threats.
We needed to accelerate Deep Instinct’s share of voice and strengthen brand awareness. Increasing engagement from target accounts and making them famous as the first company to offer a cybersecurity solution using Deep Learning.
We positioned those who use Deep Instinct as ‘The Learned Few’. Our activation plan included an awareness campaign around a key IT and security event in San Francisco. And this was reinforced with a demand creation campaign aimed at 4,000 key accounts. Press adverts were placed in premium channels (CIO, Wall Street Journal, FT, Dark Reading) and were supported with programmatic display, LinkedIn, out of home, email and search.
We needed a campaign that gave us stand out, impact and ROI…and that’s exactly what we’ve got. Just fantastic work.
Jonathan Kaftzan, VP of Marketing, Deep Instinct