Case study
Creating awareness of the need for Shure’s enterprise audio connectivity solutions.
Shure is world renowned for its microphones. But the company also makes advanced audio solutions for enterprise meeting rooms and education spaces.
The challenge
Shure is the go-to when it comes to professional audio recording quality. But in the enterprise space, they don’t have the recognition their products deserve. Less expensive and poorer quality solutions are deemed to be “good enough.”
The solution
We drew parallels between the importance of being able to perform as intended during a conference call with the feeling of being on a stage, performing to an audience. In paid social and programmatic spaces, we visually played on the moment of stepping into the meeting room and aligned it to walking on stage. And we captured people ‘mid-performance’ during their meetings. Lighting, ambience and messaging all reinforced these parallels.
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