Marketing Operations

Strategy, people, processes and technology are key to your success.

Your entire customer experience, from generating awareness to nurturing and handing off to sales, relies on effective, integrated marketing operations. To be successful you need to carefully consider your strategy, the role of your people, your processes, and the technology to enable all.

We work with organisations to create a strong strategic and operational foundation first. We then focus on the end-to-end implementation and optimisation of the entire engine, making sure that every input and component is working to maximum effect.

Our services include:

Martech consultancy

Optimise and maximise usage and integration of current platforms. Identify new platforms that will help you work and perform better.

Personalisation

Develop the strategy and implement tools to enable personalised experiences across channels for your customer journeys.

Analytics

Using data to understand what has taken place, create models, and apply learnings to guide future actions.

Reporting and data visualisation solutions

Create visual interpretations of data, offering a clear visual understanding of how your audience interacts with you.

CDP services

Bring together all of your siloed data sets to create a holistic view of the customer to drive better experience across your customer journey.

Programme and campaign deployment

Be a hands-on extension of your teams and directly deploy and manage campaigns across various platforms.

Marketing automation services

Ongoing managed services to help plan, manage, and execute the day-to-day marketing technology strategy.

Our expertise covers the following and more: