F5

CASE STUDY

ABOUT

F5 Networks specialise in the delivery and security of web applications, and the security, performance and availability of servers, data storage devices, and other network and cloud resources.

Transmission created and implemented a multi-channel campaign, which through advanced targeting, enabled us to engage a typically challenging audience. The agency’s insight and technical expertise ensured each element of the campaigns worked in perfect harmony. Their meticulous approach also guaranteed tactics and media channels were being continuously optimised in real time to deliver results above and beyond our original expectations.

Shallu Behar-Sheehan, VP, EMEA Marketing & Global Campaigns, F5 Networks

PREMIUM DISPLAY

ORGANIC SOCIAL

DISPLAY MEDIA

PAID SOCIAL

CREATIVE AND CONTENT

APP PROTECT CASE STUDY

TERRITORIES

CHALLENGES

  • Weak growth in DDoS across Europe in comparison to other F5 markets
  • Low general awareness of cyber-security threats among IT decision makers
  • Need to simplify F5’s offering by combining a suite of solutions (DDoS, WAF, and Fraud)

OBJECTIVES

Deliver an integrated marketing campaign to:

  • Increase awareness and drive demand for F5 security solutions
  • Focus on the value of DDOS, WAF anti Fraud and their interrelated benefits

STRATEGY

  1. Awareness. Develop a security campaign with multiple levels and tracks of engagement with priority audience segments
  2. Positioning. Introduce App Protect by offering a range of content and experiences that demonstrate how and why their apps are at risk and how F5’s security solutions provide clear resolutions
  3. Lead generation. Generate new marketing enquiries in the F5 database

ACTIVATION CHANNELS

RESULTS

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