We build B2B brands that are creatively distinct, to drive future demand.
When you partner with us it’s about brand AND demand. Not one or the other, nor one then the other.
Brand building success today is not just about hitting the next target. It’s not a project. Your brand strategy must be effective over multiple time horizons; a north star that distinctively:
- Reaches far across audiences and prospects, continuously building brand awareness over many years
- Guides campaigns that nurture brand consideration and power demand generation
- Influence the always-on pulse of everyday experiences and activations
Transmission are B2B brand strategists, purpose developers, and awareness drivers. Our approach is rooted in data intelligence and infused with the principles of behavioral science to inspire memorable propositions and stand-out creative grounded in emotional truths and authenticity.
It’s proven across a broad spectrum of B2B companies, whether their markets are national, international, or global. It’s about building distinctive, valuable brands in the hearts and minds of employees, prospective buyers, and shareholders.
Whatever your B2B branding challenge or opportunity, Transmission brings clarity, inspiration, and ultimately, results.
We shape and run B2B brand research and assessment initiatives to understand audience perspectives and explore challenges, issues, or needs that are key for long-term brand and business success:
Brand portfolio audit, awareness tracking, and sentiment analysis
Stakeholder/executive alignment workshops
Customer, influencer, and employee insights
Market change, issues, and trend evaluations
Using research insights, we craft a clear and powerful brand strategy that connects audience behaviors and beliefs with your brand goals and purpose. We get to the heart of what you stand for and what makes you unique to improve brand authenticity, differentiation, and engagement results.
Brand platform creation
Creating clarity on brand purpose, values, promises, and personality.
Mapping out how corporate brands, sub-brands, and products relate and how the portfolio is presented to the market.
Developing key external and internal positioning narratives and manifestos that drive culture, growth, and loyalty.
Conceptual brand theming ideas to improve awareness and stand out.
Development of key brand messages personalized to different personas, industries, or stages of brand engagement cycle.
Prioritizing issues and setting ambitions to improve the way your brand adds value to society and the environment.
We’ll bring your brand identity to life through a compelling visual language and design system that stands out from the crowd and is fully ownable across print, digital, and physical spaces.
Naming, tagline, and logo development
Brand stationery, signage, and templates
Brand guidelines and digital brand books
Every brand has a unique story to tell that will inspire audiences and give them an emotional reason to care and connect. We’ll help you build and communicate personal stories that celebrate your brand origin, heritage, beliefs, culture, propositions, and experiences from the inside out.
Research, content planning, and conceptualization.
Combining writers, filmmakers, photographers, and designers to tell stories in the most compelling and engaging way.
Developing story-first lead gen, nurture campaigns, and sales tools, tracked and measured to optimize channel engagement and performance.
We design emotional brand experiences that are meaningful and memorable to different audience personas and accounts, helping to drive awareness, influence behavior, and strengthen relationships.
Brand training tools and onboarding for leadership and employees
Brand launch planning and conceptualization
Brand launch events (virtual and physical)
Brand advertising strategy and media planning
Website development and page refreshes
Brand content creation and development
Examples of our B2B branding work in action
Raising Deep Instinct’s profile in the ultra-competitive cybersecurity space.
Dropbox Marketing Dynamix
Educating marketers on the full Dropbox Business proposition
Creation of a new brand platform, with refreshed guidlines and website.
Repositioning HP in the minds of decision makers as an inspiring partner.
Here's what we've picked up in and around the world of B2B.