To drive success in marketing today, you need to carefully consider your tech stack.
With technology accounting for the largest proportion of a marketing department’s budget, it's more important than ever to ensure your organization’s digital strategy is unlocking all the benefits it has to offer.
We help our clients realize the potential from their existing tech stack, as well as guide them on their path for new adoption.
We usually deploy our teams to help you in one of three ways:
We will consult and advise based on your requirements and audit against your existing infrastructure.
Proof of concept to onboard
A popular approach is to build part of your infrastructure outside your current systems as a proof of concept before uniting within your existing stack.
As a service
Gives you the full flexibility of building an entire infrastructure outside of your current stack, allowing you to be agile and mold your infrastructure to give you exactly the output you need.
And our MarTech consultancy covers the following areas:
Customer Data Platforms
Content management systems
Business Intelligence platforms
Sales Enablement technologies
Media buying/selling platforms
Data management platforms
Regardless of the choice of marketing technology, ultimately, it is the impact it has on customer experience that is the true measure of success.
Here's what we've picked up in and around the world of B2B.