Solving marketing challenges with media solutions
Our paid media solutions are fueled by curiosity, creativity, and innovation to connect people and businesses with ever-more relevance.
B2B paid media at Transmission
True omnichannel
True end-to-end multi-channel activation across any paid media environment and the B2B brand-to-demand ecosystem. A complete in-house multi-discipline team of media and activation experts across media strategy, all biddable channels and traditional media, as well as sponsorship, influencer, and creator activation.
Audience first
We’re the global experts in B2B audiences, taking a true data-led approach to bringing actionable insights for all our media campaigns. We’ve built our own proprietary solution, Audience Intelligence, that brings live insights from leading B2B data providers, as well as our own B2B datasets from thousands of campaigns, and leverages Deepresearch AI to surface insights that drive results.
Experiences with impact
In our cluttered and fragmented media landscape, clients need plans that cut through the noise and create stand-out campaigns. We build campaigns that give brands impact and resonance with their audiences, leveraging relationships with the world’s leading media partners, driving beta tests and media firsts, and creating innovative media executions that engage audiences.
Measurement & attribution
Our data science and analytics experts have deep knowledge on the B2B marketing-to-sales ecosystem to help build best practice measurement plans, integrate media activation with client data, build models that predict returns from future media investments, and use our Audience Intelligence solution to deliver best-in-class attribution to show ROI all the way to pipeline and revenue.
Our approach to B2B paid media
We provide end-to-end global multimedia capabilities and constantly innovate to help you navigate the changing B2B marketing landscape and realities.
Audience Intelligence
Through our proprietary Audience Intelligence solution, we leverage first- and third-party data to predict, personalize, and measure your customer experiences and return on marketing investment.
Service-focused
We help our clients shift from product stories to solution selling via outcome-based and value messaging aligned with the strategic mindsets of your customers.
Audience-centered activations
We activate our audience approach via multi-channel and multi-format media strategies to ensure we surround your audience at the right time in the right environment. This is what helps us win against your audiences.
Multi-moment measurement
We measure performance across the full buyer journey, not just media touchpoints. To achieve this, we use AI-driven, mixed-media attribution modeling to give you a clear view of return on marketing investment across different channels and stages of the buyer journey.
Check out our media work
From brand to demand and everything in between.
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Cloudflare
Combining localized media partnerships, targeted ABM, and culturally resonant creative assets to drive deeper engagement.
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Iron Mountain
Using a multi-pronged approach to change perceptions, help Iron Mountain stand out, and engage audiences across industries.
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Schneider Electric
Schneider Electric needed to break into untapped sectors. We helped them do just that, with head-turning results.
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Enfuce
Helping Enfuce evolve its brand proposition and strengthen its market-leading position in the wider payments industry.
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Snapdragon X Elite
A powerful end-to-end program and creative platform that drove massive awareness, familiarity, and consideration uplifts for Snapdragon X Elite.
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CoStar
Leading data provider CoStar had merged with STR, integrating hospitality data and insights into its global commercial real estate platform. CoStar came to us to launch the new combined proposition to the market.
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TagSensors – Brand + website
TagSensors came to us to help evolve their brand and evolve into a digital-first business
Our insights
Robust B2B audience planning
We take an insights-based approach when planning your audience strategy, using our hybrid tech stack combining proprietary and leading third-party tools to get a multi-dimensional view of your audiences with behavioral, intent, and personality data through brand to demand.
Audience universe and ICP
Our B2B customer data platform enables us to build a robust and granular target account list for your audiences, enrich them with data overlays to build the best ideal customer profile fit, and create highly custom segments ready for activation.
Audience thresholding
Audience thresholding helps determine if you have enough media budget to drive your objectives within your target audience from both a brand and demand perspective.
Audience segmentation
Real-time B2B intent data feeds to identify audiences in brand or demand motions and adjust messaging and customer journeys to reduce wastage and increase engagement and pipeline velocity.
B2B media landscape analysis
Our propriety AI-fueled B2B media analysis tool enables us to identify and measure global B2B media and assess it for relevancy and reach against your specific audience.
AI synthetic research
Our AI synthetic B2B audience research platform enables us to test and optimize messaging in real time, so each segment, vertical, and account list receives a message optimized for them.
Ready to make your paid media a driver of business growth?
See how we can help you build long-term business success.
What we do
Our complete suite of services to charge your growth, powered by intelligence and insight.
Growth consulting
Surface and prioritise business opportunity through in-depth market and competitive analysis, then align your value propositions and optimise your GTM organisation to capitalise.
Go-to-market services
Orchestrate more unified and salient brand-to-demand experiences across every touchpoint, from sales and marketing to product and customer success.
Brand strategy
Whether you need greater awareness, stronger distinction or more captivating experiences, we will ensure your brand is memorable, meaningful and measurable.
Integrated agency services
We help shape your marketing, optimizing every touchpoint to deliver seamless customer experiences that drive sustainable, long-term growth.
ABX
Build stronger customer relationships and grow your market share across your high-value target accounts.
Paid media
Innovative end-to-end global multi-channel capabilities to drive efficient audience reach and performance.
Creative
Everything you would expect from a creative agency. All delivered in unexpected ways.
Content
We don’t just create content; we deliver experiences that resonate, engage, and drive results.
Web & organic
Understand your digital landscape, where your buyers are active, and how to influence their purchase decisions.
Data analytics
Knowledge is power. Make data-driven decisions with actionable business and marketing insights.
Demand conversion
Pipeline generation, nurture strategies, and sales activation to exceed your sales teams expectations.