Branding

Wir schaffen transformative Marken, die Unternehmen und Communities wachsen lassen.

Damit Ihre Marke erfolgreich ist, genügt es nicht, dass sie für Kunden attraktiv ist. Ihre Brand muss die besten Talente auf Sie aufmerksam machen und sie binden, sie muss Sinn geben und konsequent ethische Grundsätze und Empathie vermitteln.

Transmission hilft B2B-Unternehmen, ihre Marke weiterzuentwickeln, um eine größere Wirkung, Relevanz und einen höheren Wert bei den wichtigsten Entscheidungsträgern und Influencern zu erreichen.

Unsere auf emotionaler Relevanz und datengestützter Intelligenz basierenden End-to-End-Markendienstleistungen umfassen Markenanalyse und -strategie, Markenversprechen/-identität, Storytelling und Markenbindung.

Brand research

We shape and run brand research and assessment initiatives to understand audience perspectives and explore challenges, issues or needs that are key for long-term brand and business success:

Brand portfolio audit, awareness tracking and sentiment analysis

Stakeholder/executive alignment workshops

Customer, influencer and employee insights

Market change, issues and trend evaluations

Competitor benchmarking

Brand strategy and proposition

Using research insights, we craft a clear and powerful brand strategy that connects audience behaviours and beliefs with your brand goals and purpose. We will get to the heart of what you stand for and what makes you unique to improve brand authenticity, differentiation and engagement results.

Brand platform creation

Creating clarity on brand purpose, values, promises and personality.

Brand architecture

Mapping out how corporate brands, sub-brands and products relate and how the portfolio is presented to the market.

Proposition development

Developing key external and internal positioning narratives and manifestos that drive culture, growth and loyalty.

Creative development

Conceptual brand theming ideas to improve awareness and stand out.

Messaging frameworks

Development of key brand messages personalised to different personas, industries or stages of brand engagement cycle.

CSR strategy

Prioritising issues and setting ambitions to improve the way your brand adds value to society and the environment.

Brand identity

We’ll bring your brand proposition to life through a compelling visual language and design system that stands out from the crowd and is fully ownable across print, digital and physical spaces.

Naming, tagline and logo development

Creative identity

Brand stationery, signage and templates

Brand Guidelines and Digital Brand Books

Brand storytelling

Every brand has a unique story to tell, that will inspire audiences and give them an emotional reason to care and connect. We’ll help you build and communicate personal stories that celebrate your brand origin, heritage, beliefs, culture, propositions and experiences from the inside-out.

Story discovery

Research, content planning and conceptualisation.

Story expression

Combining writers, filmmakers, photographers and designers to tell stories in the most compelling, digitally-engaging way.

Story performance

Developing story-first lead gen and nurture campaigns and sales tools, tracked and measured to optimise channel engagement and performance.

Brand engagement

We design emotional brand experiences that are meaningful and memorable to different audience personas and accounts, helping to drive awareness, influence behaviour and strengthen relationships.

Brand training tools and onboarding for leadership and employees

Brand launch planning and conceptualisation

Brand launch events (virtual and physical)

Brand advertising strategy and media planning

Website development and page refreshes

Brand content creation and development

Beispiele unserer Markenarbeit in Aktion

Deep Instinct

Raising Deep Instinct’s profile in the ultra-competitive cybersecurity space.

Dropbox Marketing Dynamix

Schulung von Marketing-Mitarbeitern über das gesamte Dropbox Business-Angebot

LEF

Erschaffung einer neuen Markenplattform, mit erneuerten Guidelines und Webseite. 

HP Apollo

Neupositionierung von HP in den Köpfen der Entscheidungsträger als inspirierender Partner.