Vodafone is much more than a mobile operator. It’s a leading technology communications company – with an expanding portfolio of digital services.
We worked with Vodafone in the UK and at Group-level to help bring the business’ exciting new products and services to market – and position the brand as a go-to partner for businesses of all sizes.
We worked collaboratively with teams across their business to build and articulate new, clear, and compelling propositions. This included the development of activation plans, assets, and tools to help engage, educate, and enable direct and indirect sales channels.
THE RESULTS AT A GLANCE
50%
over target for qualified leads
190%
over target for innovation workshop sign-ups
Lowest
CPL ever for a Vodafone Business campaign
WHAT WE DID
INSIGHTS & STRATEGY
Our starting point was always to understand the needs, behaviors, and attitudes of our target audience – and who and what we’re competing with for their attention and budget.
It guided us as to when we need to do more convincing that technology, like 5G, is market-ready. Or when we need to do more to debunk and educate people around potentially complex but important shifts in approach, such as software-defined networking. Or when what really matters is being able to make a much-hyped technology, like Internet of Things, real and relevant to people in different roles and industries.
BIG IDEA
Borne out of insights, the propositions we developed aimed to simplify, differentiate, and compel people to act. We built robust messaging frameworks used to inform all communications moving forward – and shaped these into creative platforms that really bring them to life.
All the time, we sought to join up the story so different propositions could be combined to create a truly convincing case for businesses to choose Vodafone for more of their technology communications needs.
EXECUTION
Together with Vodafone, we innovated, experimented, and learned – finding new and progressive ways to engage internal and external audiences.
- We developed the first weekly B2B Alexa Flash Briefing providing the latest news and developments in 5G
- We created the Business Beyond Limits podcast series sharing real-life stories about how 5G and IoT are being used to make dangerous jobs safe, enable the autonomous vehicle revolution, and build trust in robotics
- We also built an award-winning content marketing framework to enable multiple Vodafone markets to embrace inbound marketing
Earnest have surprised me time and again, that they are able to break the norm conventions when it really matters… they understand what I am trying to achieve within our Marketing Activation scope, and they are running right beside me on this journey.
Christina Chan
Head of Marketing Activation, Vodafone Business UK
RESULTS
50%
over target for qualified leads
190%
over target for innovation workship sign-ups
Lowest
CPL ever for a Vodafone Business campaign
We enjoy what we do
And we don’t mind saying we’re good at it.
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