Measure the impact of your brand
Our data-rich, robust brand health research tracks Share of Mind and Share of Voice in the market today to identify your brand’s ability to deliver fast, efficient, and profitable growth.
Insights that shape brand building
Brand Intelligence provides you with the metrics you need to create brand-building strategies and investment plans. These valuable brand health insights can then be used to predict and track the impact of brand investments on pipeline generation, pricing power, competitive advantage, and better category security and flexibility. Our services include:
Share of mind analysis
Tracks your brand awareness, familiarity, perception, engagement, and consideration measured through the views and experiences of real B2B buyers in your target markets and territories. Includes an analysis of your brand vs. five key competitors.
Share of voice analysis
Examines how effectively your brand advertising, media activity, and spend cuts through the noise and dominates conversations in your industry. Includes an analysis of your brand vs. five key competitors.
Share of market analysis
Measures the impact your Share of Mind and Share of Voice strategy and investments have on your Share of Market growth and benchmarks it against your top competitors.
Check out our work
From brand to demand and everything in between.
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Adarma
Repositioning the Adarma brand from the ground up to show how it ‘protects the promise of cyber resilience.’
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Enfuce
Helping Enfuce evolve its brand proposition and strengthen its market-leading position in the wider payments industry.
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Snapdragon X Elite
We created a powerful end-to-end program and creative platform to drive awareness, familiarity, and consideration for Snapdragon X Elite with market-shaping results.
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Bricsys
Bricsys needed cost-effective ways to break through when they held only a small share in a competitive marketplace.
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McGill + Partners
We created a digital-first, culturally progressive brand built to be completely unlike anything else on the market.
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TagSensors – Brand + website
TagSensors came to us to help evolve their brand and evolve into a digital-first business
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HP Wolf Security
An internationally awarded branding campaign for HP’s first independent security brand, HP Wolf Security.
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Software AG
An end-to-end brand-to-demand program that raised awareness and drove demand for Software AG and its services.
Our insights
Ready to measure your brand impact?
Assess your share of mind and share of voice in the market, and predict the impact of brand strategy on your growth.
What we do
Our complete suite of services to charge your growth, powered by human insight and AI.
Growth consulting
Surface and prioritise business opportunity through in-depth market and competitive analysis, then align your value propositions and optimise your GTM organisation to capitalise.
Go-to-market services
Orchestrate more unified and salient brand-to-demand experiences across every touchpoint, from sales and marketing to product and customer success.
Brand strategy
Whether you need greater awareness, stronger distinction or more captivating experiences, we will ensure your brand is memorable, meaningful and measurable.
Integrated agency services
We help shape your marketing, optimizing every touchpoint to deliver seamless customer experiences that drive sustainable, long-term growth.
ABX
Build stronger customer relationships and grow your market share across your high-value target accounts.
Paid media
Innovative end-to-end global multi-channel capabilities to drive efficient audience reach and performance.
Creative
Everything you would expect from a creative agency. All delivered in unexpected ways.
Content
We don’t just create content; we deliver experiences that resonate, engage, and drive results.
Web & organic
Understand your digital landscape, where your buyers are active, and how to influence their purchase decisions.
Data analytics
Knowledge is power. Make data-driven decisions with actionable business and marketing insights.
Demand conversion
Pipeline generation, nurture strategies and sales activation to exceed your sales teams expectations.