Growth Consulting
Identify opportunities to deliver profitable & effective B2B growth
We help B2B marketing and revenue leaders identify where the real growth is, and build the strategies to go after it.
From competitive benchmarking and brand health analysis to GTM architecture and spend efficiency, we give you the clarity to make better decisions and the roadmap to act on them.
What B2B growth consulting delivers
Our growth consulting engagements are built around three connected outcomes: a clear picture of where you stand in market, a strategy to close the gap, and a measurement framework your board will actually believe.
01
Performance benchmarking
We benchmark our clients’ brand health, value proposition, and Share of Market against competitors and category leaders so they can surface sustainable, high-margin opportunities.
02
Go-to-market strategy
Build a strategy that maximizes value by consistently maintaining margins above operating cost levels.
We help identify and attribute value to audience buying signals so you can accurately forecast revenue opportunities and secure investment.
03
Performance outcomes
Board and shareholder support is strategically and financially critical for your GTM strategy.
We provide a framework for measuring improvements in brand-to-demand and customer lifecycle strategy unit economics, aligning strategy with boardroom business expectations.
HOW WE DO IT
Our B2B growth consulting services
From competitive analysis and brand intelligence to GTM audits and organisational design, here are the specific ways we help B2B leaders find and capture growth.
Competitive analysis
We benchmark your brand’s performance against competitors and demonstrate its impact on your margins, growth, and valuation.
Through deeper analysis of things like marketing tactics, channel mix, media spend, and the value proposition of businesses selling to your buyers, we identify opportunities to differentiate your value proposition across brand-to-demand conversion motions, and tailor your go-to-market strategy to deliver efficient growth.
Brand intelligence
Our brand health research measures your current brand performance in market and provides insights to predict and track the impact of your brand investments.
Share of Mind analysis tracks familiarity, perception and engagement with your B2B buyers; Share of Voice analysis investigates how your media activity and spend cuts through the noise and influences conversations in your industry; and Share of Market analysis assesses the impact of voice and mind share on market growth.
GTM audit & architecture
Identify go-to-market (GTM) strategies that will impact your board’s key priorities and provide a consistent customer experience.
We aim to establish a consistent thread connecting brand positioning all the way through to product. Our growth teams assess what you need to optimize by auditing your current GTM strategy, processes, and tools to identify where investment can deliver fast, efficient growth.
Spend efficiency audit
Maximize spend to target, high priority audiences by understanding the optimal channel mix and balance of media spend across your brand and demand programs.
Poorly optimized spend has a knock-on effect for your program design. A spend efficiency audit helps you to target your highest-priority audiences within your allowed budget, while ensuring your marketing program is tailored for engagement and conversion.
Organizational audit
Frequently, companies are improperly structured or do not configure their marketing engines to deliver sustainable, customer-first growth.
We benchmark your organizational design against a matrix of market needs to understand if your operations are setup to ensure GTM success. We assess your current stage of growth maturity against market and customer conditions for your organization, to identify the best organizational design model.
Defining a board-ready growth roadmap
Our growth consulting engagements are built around three connected outcomes: a clear picture of where you stand in market, a strategy to close the gap, and a measurement framework your board will actually believe.
01
Align your goals
Most GTM strategies fail not because of poor execution, but because marketing and the board are pulling in different directions.
We start by building a business case that connects your marketing ambitions to the financial and growth metrics your board actually cares about, so you go into every investment decision with leadership behind you.
02
Benchmark your brand
You can’t close a gap you haven’t measured.
We assess your brand’s Share of Mind, Share of Voice, and Share of Market against your closest competitors, then map that directly to margin and valuation impact. The result is a clear picture of where you stand and where the opportunity is.
03
Define your value
Many B2B brands have strong products but weak propositions.
We audit your value messaging across every segment and buyer type to identify where you’re truly differentiated and where you’re blending into the market. Then we help you sharpen the story that will actually move buyers.
04
Strengthen your pricing power
Pricing power is one of the most underused levers in B2B marketing.
We analyse where your brand strength, proposition quality, and competitive position give you room to command a premium, and build the strategy to protect and grow your margins as you scale.
05
Map your customer journey
B2B buying journeys are rarely linear, and most organisations are only optimising for the parts they can see.
We map your full customer journey from first awareness to renewal and expansion, identifying the signals that reliably predict revenue so you can invest with precision and reduce waste.
06
Build a demand strategy
With a clear view of your brand position, value proposition, and customer journey, we build a demand strategy that’s grounded in evidence rather than assumption.
From channel mix and audience targeting to measurement and optimisation, we design a growth engine built to perform over the long term, not just the next quarter.
Growth consulting in action: selected client work
We’ve helped some of the world’s leading B2B brands identify growth opportunities, restructure their go-to-market approach, and prove marketing’s contribution to revenue.
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Windows 11 Pro
Copilot wasn’t just a Windows 11 Pro feature upgrade; it was a game changer. Our platform drove awareness, demand, and sales to drive growth.
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AutoStore
AutoStore, a global warehouse automation and fulfilment solution provider, faced ambitious growth targets to outperform market growth.
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Snapdragon X Elite
A powerful end-to-end program and creative platform to drive awareness, familiarity, and consideration for Snapdragon X Elite with market-shaping results.
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Savanta
Debuting the way to make better business decisions for Savanta.
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Centrica
We created a content-rich campaign focused on one of Centrica’s key propositions: Powering Resilience.
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Bricsys
Bricsys needed a cost-effective digital go-to-market strategy to reach their audience, but held only a small share in a competitive marketplace.
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Iron Mountain
We used a multi-pronged, multichannel approach to change perceptions, help Iron Mountain stand out, and engage audiences across industries.
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Enfuce
Helping Enfuce evolve its brand proposition and strengthen its market-leading position in the wider payments industry.
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McGill + Partners
A digital-first, culturally progressive brand built to be completely unlike anything else on the market.
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JCB
We helped JCB smash awareness, familiarity, and consideration targets in Europe by showing how business is ‘Better With Omotenashi’.
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Schneider Electric
Schneider Electric needed to break into untapped sectors. We helped them do just that, with head-turning results.
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CoStar
Leading data provider CoStar had merged with STR, integrating hospitality data and insights into its real estate platform – and came to us to launch the new proposition to the market.
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TagSensors – Brand + website
TagSensors came to us to help evolve their brand and evolve into a digital-first business
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Cashplus
Getting 10,000 SMEs to sign up to a new bank, Cashplus.
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Cloudflare
Combining localized media partnerships, targeted ABM, and culturally resonant creative assets to drive deeper engagement for Cloudflare.
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Software AG
An end-to-end brand-to-demand program that raised awareness and drove demand for Software AG and its services.
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Fujifilm
Changing the conversation to invigorate customer attention.
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Allianz – Ready
Showcasing how Allianz is digitally surpassing traditional expectations.
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Outseer
Helping Outseer fly the flag for future-facing fraud protection.
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ADP
Helping ADP reach European audiences with a unifying thought.
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Vodafone – Software Defined Networking
We worked with Vodafone UK and at Group-level to position the brand as a go-to partner for businesses of all sizes.
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Mastercard
Announcing the new future of payments for Mastercard New Payment Platforms.
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Samsung
Showing Samsung speaks the language of every business – big and small.
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HP Wolf Security
An internationally awarded branding campaign for HP’s first independent security brand, HP Wolf Security.
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Adarma
Repositioning the Adarma brand from the ground up to show how it ‘protects the promise of cyber resilience.’
Growth thinking from the Transmission team
From boardroom-ready measurement frameworks to go-to-market strategy, our consultants share what they’re seeing at the sharp end of B2B growth right now.
Ready to make your marketing a driver of business growth?
See how we can help you build long-term business success.