Case Study

Announcing the new future of payments for Mastercard New Payment Platforms.

A person dances energetically against a clear sky with city buildings in the background.

Mastercard New Payment Platforms teams with industry-leading partners to accelerate the journey to payment system modernization

Brand new FinTech and payment innovations are emerging at a breakneck pace, making it difficult for everyone to stay fully up to date.

Mastercard New Payment Platforms wanted to take the lead by showing the world how payments are going to change within the next 10-15 years, whilst also showcasing Mastercard’s innovations, aligning products and telling a clear and consistent story to both internal and external audiences.

RESULTS AT A GLANCE

60+

qualifed sales opportunities

313.4k

organic social media impressions

#1

share of voice at the Sibos event

A sleek brochure with a white cover featuring the text "Welcome to the frictionless future" and an image of a person dancing. Accompanying materials include a black booklet titled "The Frictionless Future" and a brief description: "Here's to

INSIGHTS & STRATEGY

To capture people’s attention and imagination, we had to think big and elevate the Mastercard story from products and solutions to genuine thought leadership.

It couldn’t just be different – it had to be useful.

A busy exhibition area featuring a prominent Mastercard booth with a large logo display. Several attendees are engaged in conversations around a central booth with a marble countertop, while other booths and displays are visible in the background.

THE BIG IDEA

The ‘Frictionless Future’ is the result of in-depth primary research and paints a vivid picture of the future of payments.

This gives Mastercard a platform that invites colleagues and customers to realise this future together.

  • Two computer monitors displaying webpages for VocaLink. The left screen shows a child with a laptop and an older woman sitting on the ground, featuring the text "Democratizing access to real-time payments." The right screen presents various stories with titles like
  • A presenter stands on stage speaking into a microphone, holding papers in one hand. Behind him, a backdrop features the text "The Future of Frictionless Payments" along with the Bloomberg logo and the hashtag "#TheFutureOf." The background design includes
  • Two images showing signage related to Mastercard. The left image features a large graphic of a person celebrating, with the text "Discover the frictionless future of payments" and "Visit stand H121." A nearby payment terminal is visible. The right image shows

EXECUTION

To solve the problem of making technological innovations emotive, tangible, and relatable, we created Stories from the frictionless future of payments – a podcast series which, through compelling narration, brings stories of the imagined future of payments to life.

Each podcast also includes expert analysis of the tech and themes presented through interviews conducted by the BBC’s Adam Shaw.

“They said they’d never seen anything like it and thought the concept was utterly refreshing. I’ve got a meeting with them next week to tell the full story!”

Customer feedback
via Mastercard sales lead

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