B2B Data Science and Analytics
TURN YOUR marketing data INto measurable revenue impact
Most B2B marketing teams have more data than they know what to do with. We help you cut through it: building the measurement frameworks, analytics infrastructure, and predictive models that connect marketing activity to pipeline and revenue.
Our data science & analytics capabilities
From foundational analytics engineering to AI-powered decision systems, here’s what our data science team brings to your marketing operation.
Data science consulting
We help businesses transition from passive analytics to autonomous marketing agents.
Our strategists ensure you’re not just analyzing data, but deploying systems that can make decisions and take action to maximize campaign performance. Our consultants integrate seamlessly to build systems that transform your marketing operations.
AI-enabled data engineering
We design and implement autonomous agent ecosystems capable of handling complex marketing workflows.
Our AI systems can process extreme volumes of unstructured data, make strategic decisions in real-time, and execute multi-step marketing tasks with minimal human oversight, all while maintaining quality and reliability.
Multi-moment measurement
Our agentic AI measurement frameworks go beyond passive reporting to active optimization.
These systems autonomously track performance across all channels, predict emerging trends, and automatically adjust campaign parameters to maximize ROI. Your marketing analytics won’t just inform decisions — they’ll make them.
How we help B2B marketing teams work smarter with data
Whether you need to clean up your measurement stack, build predictive models, or automate reporting workflows, we tailor our approach to where you are and where you need to get to.
Autonomous marketing decision systems
Eliminate guesswork in marketing spend allocation. We don’t just analyze performance; we autonomously optimize your marketing mix with the help of AI, execute attribution modeling, design predictive tests, and implement real-time adjustments in a cookieless era. We work continuously to maximize the incremental impact of your marketing investments, often without human intervention.
End-to-end agentic marketing operations
Deploy autonomous marketing agents that handle complex tasks from campaign design to execution. Our agentic AI systems can independently develop content strategies, optimize ad placements, negotiate with ad networks, and personalize customer journeys — all while continuously learning from performance data to improve future decisions.
Conversational agentic systems for B2B
Deploy autonomous conversational agents that go beyond answering questions to execute complex marketing workflows. These agentic systems can qualify leads, personalize outreach, schedule meetings, gather customer intelligence, and even negotiate terms — all through natural language interactions that replicate human expertise while operating 24/7.
Analytics engineering
Our certified experts are available in any timezone to meet your needs, delivering customized dashboards and advanced visualizations that simplify complex data. Whether you need to see the big picture or dive into the details, our creative visualizations make data easy to understand and leverage for targeted business growth.
Improving marketing automation
Free your team from manual tasks with our automation and optimization solutions. Leverage our expertise to build smart, automated systems and optimized reporting data management processes. By streamlining your operations, we enable your people and resources to focus on what matters most, driving efficiency and productivity across your ABM and B2B marketing initiatives.
Accelerate your pipeline velocity
Unlock the potential of your marketing efforts with our advanced predictive modeling solutions. We help clients forecast when opportunities will close and understand the factors driving these outcomes. By leveraging our comprehensive analysis of full-funnel marketing, we reveal the impact of brand initiatives on performance marketing and down-funnel conversion rates. Our predictive models accelerate the journey from lead to close, optimizing pipeline velocity and driving measurable results.
Check out our work
We’ve built measurement frameworks, attribution models, and analytics programmes for some of the world’s leading B2B brands.
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Windows 11 Pro
Copilot wasn’t just a Windows 11 Pro feature upgrade; it was a game changer. Our platform drove awareness, demand, and sales to drive growth.
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Snapdragon X Elite
A powerful end-to-end program and creative platform to drive awareness, familiarity, and consideration for Snapdragon X Elite with market-shaping results.
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Centrica
We created a content-rich campaign focused on one of Centrica’s key propositions: Powering Resilience.
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Iron Mountain
We used a multi-pronged, multichannel approach to change perceptions, help Iron Mountain stand out, and engage audiences across industries.
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Enfuce
Helping Enfuce evolve its brand proposition and strengthen its market-leading position in the wider payments industry.
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JCB
We helped JCB smash awareness, familiarity, and consideration targets in Europe by showing how business is ‘Better With Omotenashi’.
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Schneider Electric
Schneider Electric needed to break into untapped sectors. We helped them do just that, with head-turning results.
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CoStar
Leading data provider CoStar had merged with STR, integrating hospitality data and insights into its real estate platform – and came to us to launch the new proposition to the market.
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TagSensors – Brand + website
TagSensors came to us to help evolve their brand and evolve into a digital-first business
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Cashplus
Getting 10,000 SMEs to sign up to a new bank, Cashplus.
Data and analytics thinking
From AI-powered measurement to the evolving role of data in B2B go-to-market strategy, our team shares what they’re seeing in the market and what’s actually working.
Ready to make your data work harder for your marketing?
Tell us about your measurement challenges and we’ll show you what’s possible.