Samsung create human-
driven innovations that defy
barriers to make a better
world for all.
Samsung Europe retained our services as their B2B Digital and Content agency to take each of their flagship smartphone releases and make the business case for the European market.
We developed a content marketing campaign driven by the idea that large and small businesses can learn a lot from each other. We commissioned a research report and hosted a panel debate, both focused on the theme of Big + Small: how to do bigger things in business. We also created two short films that documented a ‘day in the life’ of two very different businesses using the Galaxy Note 8 to ‘Do Bigger Things’.
THE RESULTS AT A GLANCE
26%
increase in YoY sales in this segment
10M+
reach across Europe
250k
views of real-life business films
WHAT WE DID
INSIGHTS & STRATEGY
For the launch of the Galaxy Note 8, Samsung wanted to engage small business audiences as well as their usual large enterprise audiences.
Brands too often focus on features or generic ‘business productivity’ messaging, but customers are more interested in practical guidance and how it will impact their business.
BIG IDEA
Our campaign territory and thought leadership theme shows businesses they can learn from each other and achieve more: Big + Small: How to do bigger things in business.
EXECUTION
We gave the product to two innovative businesses – one large, one small – and filmed the owners using the product, creating compelling visual case studies before the product even launched.
They did a fantastic job with this pan-European Note& launch. It has set the gold standard for any future B2B work and we are extremely happy with the quality of the outputs. The sales and growth results reflect this too.
Maxime Guirauton
European Marketing Director, Samsung Electronics
RESULTS
26%
increase in YoY sales in this segment
10M+
reach across Europe
144k
views of real-life business films
We enjoy what we do
And we don’t mind saying we’re good at it.
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