Case Study

Getting 10,000 SMEs to sign up to a new bank, Cashplus.

Two miniature figures with shopping cart next to smartphone with text "The Future is Small

Cashplus is a British challenger bank providing business and personal bank accounts in the UK

Launching into the highly competitive small business banking space, Cashplus needed a streamlined yet standout campaign to achieve its ambitious target of 10,000 new sign-ups.

With so many digital challenger banks now serving small businesses, a slick user experience just isn’t enough to differentiate.

We saw an opportunity for Cashplus to stand out from its rivals by focusing more on empathy, showing that it’s the one bank to take small businesses’ problems and ambitions seriously.

RESULTS AT A GLANCE

10k sign-ups

target surpassed in less than two months

2M

impressions in eight weeks

44%

month-on-month increase in direct corporate sales

THE BIG IDEA: THE FUTURE IS SMALL

We positioned Cashplus as the only bank that’s properly bothered about small businesses – elevating them from an afterthought for big banks to the main character of the British economic recovery, through the concept: “The Future is Small”.

EXECUTION

To make the most of a streamlined budget, we combined a charming stop-motion creative style with a data-driven targeting approach, ensuring we got a distinctive message out to exactly the right people.

The campaign included YouTube pre-rolls, LinkedIn, Twitter and optimised landing pages to create disproportionate impact.

  • "Miniature figures on a desk with text: 'The Future is Small,' alongside a plant and tools."
  • Image shows two miniature figures viewing a large text that reads: "1% cashback on every pound your small business spends." The background is light and minimalistic.
  • A computer screen displays a website for cashplus bank. The heading reads, "The future is small," followed by the text, "Small business deserves more. Get our game changing business bank account in minutes not months." There is a green button labeled

“The Future is Small campaign not only helped us connect with our customers and celebrate this huge milestone together (as a new challenger bank), but also led to record sales.”

Natalie Fuller - Head of Customer Experience and Communication, Cashplus

Natalie Fuller
Head of Customer Experience and Communication, Cashplus

Discover more of our work

We enjoy what we do.

And we don’t mind saying we’re good at it.

More of our work

Ready to make your marketing a driver of business growth? 

See how we can help you build long-term business success.

Get in touch