B2B Paid media agency
Solving your B2B marketing challenges with paid media solutions
Our paid media solutions are fueled by curiosity, creativity, and innovation to connect people and businesses with ever-more relevance.
What makes Transmission’s paid media different
True omnichannel media buying
End-to-end activation across all paid media channels and the full B2B brand-to-demand journey.
Our in-house experts cover media strategy, biddable and traditional media, sponsorships, influencers, and creators.
Audience
first
We’re B2B audience specialists, using data-driven insights to power campaigns.
Our proprietary Audience Intelligence platform combines unique B2B data and deep research AI to unlock actionable insights.
Experiences
with impact
We create standout campaigns that cut through media noise, working with market leading media partners for beta tests, media firsts, and innovative activations that truly engage audiences.
Measurement
& attribution
We connect media spend to business outcomes.
Our data science team builds robust measurement plans, integrating media with cutting edge technology and client data to deliver full-funnel attribution, predict ROI, and drive revenue.
WHAT WE DO
Our B2B paid media capabilities
From always-on biddable campaigns to sponsorships and creator partnerships, we cover the full spectrum of paid media in-house. No channel gaps, no handoffs to third parties.
Biddable media: search, social and programmatic
Efficient and effective always on campaigns across search, social and programmatic delivered by in house specialist teams.
Premium media partnerships & placements
Creating impact and engagement through market leading media partners.
CTV, video & audio advertising
Dynamic brand stories delivered with precision and scale across all video and audio formats and environments.
Offline & out-of-home media
Create scale and impact with your wider audiences or focused activations around events and specific timeframes.
Event & platform sponsorship
Build visibility, credibility and meaningful engagement through strategic alignment with talent, events and platforms.
B2B influencer & creator programmes
Build human orientated and authentic messaging and stories that engage with focused communities and specialist audiences.
How we do it
Our approach to B2B audience planning
We take an insights-based approach when planning your audience strategy, using our hybrid tech stack combining proprietary and leading third-party tools to get a multi-dimensional view of your audiences with behavioral, intent, and personality data through brand to demand.
Audience universe and ICP
Our B2B CDP enables us to build a robust and granular TAM for your audiences, enrich it with data overlays to build best ICP fit and create highly custom segments ready for activation.
Audience thresholding
Our proprietary audience thresholding tool identifies the right media budget to drive your objectives within your target audience and right sizes your activation plan based on your available budget for your brand and demand campaigns.
Audience segmentation
Our real time B2B data feeds enable us to identify audiences in brand or demand motions and adjust messaging and customer journeys to reduce wastage and increase engagement and pipeline velocity.
B2B media analysis
Our propriety AI fueled B2B media analysis enables us to identify and measure global B2B media and assess it for relevancy and reach against your specific audience.
AI deep research
Our AI driven B2B audience research enables us to test and optimize messaging, build detailed persona analysis and align media plans and executions that perform.
Case study
“Working with Transmission was a game-changer for our brand and marketing contribution to the business.“
Head of Brand and Content, AutoStore
Check out more of our B2B media work
We’ve planned and activated paid media programmes across some of the most competitive B2B categories in the world.
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Windows 11 Pro
Copilot wasn’t just a Windows 11 Pro feature upgrade; it was a game changer. Our platform drove awareness, demand, and sales to drive growth.
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Snapdragon X Elite
A powerful end-to-end program and creative platform to drive awareness, familiarity, and consideration for Snapdragon X Elite with market-shaping results.
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Centrica
We created a content-rich campaign focused on one of Centrica’s key propositions: Powering Resilience.
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Iron Mountain
We used a multi-pronged, multichannel approach to change perceptions, help Iron Mountain stand out, and engage audiences across industries.
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Enfuce
Helping Enfuce evolve its brand proposition and strengthen its market-leading position in the wider payments industry.
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JCB
We helped JCB smash awareness, familiarity, and consideration targets in Europe by showing how business is ‘Better With Omotenashi’.
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Schneider Electric
Schneider Electric needed to break into untapped sectors. We helped them do just that, with head-turning results.
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CoStar
Leading data provider CoStar had merged with STR, integrating hospitality data and insights into its real estate platform – and came to us to launch the new proposition to the market.
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TagSensors – Brand + website
TagSensors came to us to help evolve their brand and evolve into a digital-first business
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Cashplus
Getting 10,000 SMEs to sign up to a new bank, Cashplus.
Discover our latest B2B paid media insights
The B2B media landscape moves fast. Our team writes regularly on the trends, tools, and strategic shifts shaping how the best brands plan and buy media.
Ready to make your paid media work harder for your business?
See how we can help you build long-term business success.