Dropbox Business offers powerful storage, sharing, and collaboration tools – from any device in any location.
The challenge
We had a limited amount of awareness content available with which to nurture prospects, and the activation budgets that we had been given were challenging. So we needed a radical strategy.
The Solution
Critical to the success of our strategy were three, interlocking, cyclical stages: Awareness, Demand Generation, and Sales Enablement & Nurturing. The always-on full-funnel strategy created a platform to nurture a business audience. Engaging content was then promoted with a custom social insights deck in a monthly Sales Enablement package. This then educated Sales teams about using the assets to build relationships with their leads on LinkedIn and more effectively use Sales Navigator.
![Dropbox V2 3](https://transmissionagency.azureedge.net/media/sgllkuhu/dropbox-v2-3.jpg?anchor=center&mode=crop&width=400&rnd=132646880192700000)
![Dropbox V2 4](https://transmissionagency.azureedge.net/media/2jjgzhec/dropbox-v2-4.jpg?anchor=center&mode=crop&width=400&rnd=132646880193470000)
![Dropbox V2 5](https://transmissionagency.azureedge.net/media/xw5pkeiq/dropbox-v2-5.jpg?anchor=center&mode=crop&width=400&rnd=132646880202530000)
The results
The results
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