Case study
Raising the quality of MQLs while keeping CPLs down.
Dropbox Business offers powerful storage, sharing, and collaboration tools – from any device in any location.
The challenge
We had a limited amount of awareness content available with which to nurture prospects, and the activation budgets that we had been given were challenging. So we needed a radical strategy.
The Solution
Critical to the success of our strategy were three, interlocking, cyclical stages: Awareness, Demand Generation, and Sales Enablement & Nurturing. The always-on full-funnel strategy created a platform to nurture a business audience. Engaging content was then promoted with a custom social insights deck in a monthly Sales Enablement package. This then educated Sales teams about using the assets to build relationships with their leads on LinkedIn and more effectively use Sales Navigator.
Having Transmission as a strategic partner who are experts on LinkedIn, we’ve created and implemented a full-funnel programme that delivers measurable results beyond our original expectations.
Kathy O’Donnell, EMEA Demand Gen Lead, Dropbox
The results
The results
