Case Study

Debuting the way to make better business decisions for Savanta.

A hand holds a black circle over a second black circle on a pink background.

Savanta is a research and insights company offering end-to-end integrated intelligence services

Formed from five specialist agencies coming together, Savanta helps organizations make better business decisions. We created a brand identity that immediately sets Savanta apart from the competition – with a hero colour unlike anyone else in the industry, and a proposition that both promises real results for their customers and rallies internal teams: ‘Make Better Decisions’.

We launched the brand, internally and externally, with a bang through a suite of branded collateral, a HubSpot-powered WordPress website, a beautifully printed brand booklet, and an entertainment-packed ‘Make Better Decisions’-themed launch event for over 150 invited guests.

INSIGHTS & STRATEGY

The research industry is very staid and traditional, creating the perfect opportunity for a new research and intelligence company that stands out with difference.

A flat lay of a magazine featuring various pages with bold typography and graphic elements. Highlights include phrases such as "Look this way," "Pink, and proud of it," and "Our Values:" along with descriptions of values like "We're empowering," "

THE BIG IDEA: MAKE BETTER DECISIONS

The central proposition ‘Make Better Decisions’ works as both a strapline and a call to action, delivering confident reassurance to their customers and a rallying cry to their internal teams.

A split image showcasing design materials. The left side features color palettes, including Pantone colors, and text with "Savanta" repeatedly listed alongside various logo guidelines. The right side displays a black background with pink sections, featuring the phrase "Omne

EXECUTION

Building the launch event entirely around the brand proposition – including a live art installation depicting this year’s big decisions, a keynote speech from entrepreneur Jo Malone on the better decisions she’s made, through to a game of decision-based ‘dumpling roulette’ that allowed attendees to experience what Make Better Decisions means.

  • Pink vinyl record sleeve with black circles. Text: "Make some noise" and event details.
  • Jo Malone presents "The Story of a Shopkeeper" at an art event with a man painting. POP UP ART STUDIO.
  • Stack of pink business cards reading "Make better decisions" beside a document.
  • A laptop and smartphone display a website with a pink background. The laptop screen features the text "February 1, 2019," "Get an insight into the insight industry," and "Introducing Savanta's British Research Barometer," along with a
  • An open book displayed at an angle on a black background. The pages feature large text that reads "Make Better Decisions." A smaller text below states, "It's the promise we make to our clients, and it's the promise we live by every day at

“The creative brought it all to life wonderfully. The graphic device was a stroke of genius that gives us so much creative potential and our internal teams have enthusiastically bought into it. It’s really created a lot of energy.”

Andrew Dalglish

Andrew Dalglish
VP of Marketing, Savanta

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