Outseer is leading the fight against payment fraud.
A pioneering name in the payment and transaction fraud industry, RSA Fraud & Risk Intelligence had an opportunity to re-establish its reputation as an innovative and future-focused leader in cybersecurity.
After being spun off from its parent company, it required a new identity and manifesto to excite and educate not only its customers, but employees and investors as well. Powered by cutting-edge data science and a suite of market-leading, anti-fraud products, Outseer reliably distinguishes authentic customers from fraudsters.
THE RESULTS AT A GLANCE
20%
over site session duration target
7
demo requests in 1 week (233% over target)
152%
over social channel follower target
WHAT WE DID
INSIGHTS & STRATEGY
The surge in online payment activity brought about by continued digitisation and accelerated by the pandemic was leading to increased vulnerabilities and opportunities for fraud.
Yet, despite increased fraud, customers still deserved a frictionless experience during their transactions. We determined that the interplay between security and customer convenience was the key to differentiating Outseer from its competitors.
BIG IDEA
With the new face and voice of the company being developed, it was critical to convey to the leading payment providers in the world that security and enablement of payments are not mutually exclusive; with Outseer’s market-leading technology and innovation, both are equally as important and possible.
EXECUTION
We created new positioning messaging, visual identity, and a website that conveyed that both sides of the coin are possible: enablement of payments and fraud prevention.
The color schemes and language used were energetic, innovative, and customer-focused, highlighting the invigorated attention to this business and its renewed commitment to customer experience and innovation.
RESULTS
20%
over site session duration target
7
demo requests in 1 week (233% over target)
152%
over social channel follower target
We enjoy what we do
And we don’t mind saying we’re good at it.
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