Centrica Business Solutions is designed to deliver scalable ‘distributed energy’ solutions.
For the global launch of this specially-created division of Centrica PLC, we created a content-rich campaign focused on one of its key propositions: Powering Resilience.
We created a central, insight-driven piece of thought leadership supported by a global media campaign, content creation, sales enablement tools, an interactive online ‘Benchmarking Tool’, campaign landing pages, creative assets and detailed customer nurture journeys to support the sales pipeline.
THE RESULTS AT A GLANCE
£1.1M
in closed revenue
£63.7M
in pipeline generated
144k
website visits
WHAT WE DID
INSIGHTS & STRATEGY
Energy-related failures affect every business, and their wide variety of causes means they are not always considered or planned for. Businesses without an Energy Resilience strategy are vulnerable to all of them.
BIG IDEA
Showcasing the most interesting and unexpected causes of energy-related failures to highlight the unpredictable dangers that lie in wait for every business without a formal energy strategy.
EXECUTION
Going beyond the original brief to create an immersive video that puts the viewer in the CEO’s shoes as a power outage plays out in real time on the screen of their smartphone.
Together, we have created a global campaign with a new brand that has delivered beyond my expectations in driving leads, opportunities and revenue.
Georgina Gilmore
Global Head of Demand Generation & Field Marketing, Centrica Business Solutions
RESULTS
£1.1M
in closed revenue
£63.7M
in pipeline generated
144k
website visits
We enjoy what we do
And we don’t mind saying we’re good at it.
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