As we all know, LinkedIn is a powerful social media platform in the world of B2B marketing. Whether you’re looking to build your community, connect with hard-to-reach target accounts, or run paid media campaigns, LinkedIn has a tool to address almost every need you have.
But we also understand that with each new platform innovation LinkedIn adds to its portfolio, it gets that little bit harder to remember everything you need to know. So, to help you take stock of what you already know, what you might have forgotten, and what you should be trying next, we’ve put together the LinkedIn campaign planning workbook.
From Single Image and Carousel ads to Messaging and Lead Gen Forms, get all the specifications, planning guidance, and tips to make your LinkedIn campaign planning a success.
Download the workbook to find out
- What you need to know about running a LinkedIn ad campaign
- Best practices for every ad format LinkedIn has to offer
- Hints and tips to make running an ad campaign as simple as possible

