B2B SEO & GEO agency

GEO ensures your content is citation-ready for AI models, meaning when prospects ask AI tools for recommendations, analysis, or vendor comparisons in your category, your brand appears as a trusted, authoritative source. This isn’t about gaming algorithms — it’s about structuring your content so AI can accurately understand, cite, and recommend your solutions.

By optimizing entity signals, creating multimodal content (text, structured data, rich media), and ensuring machine-readability, we increase the likelihood that AI platforms reference your brand when answering buyer queries. This boosts credibility dramatically as being cited by AI carries an implicit endorsement, positioning you as a category authority before prospects even visit your website.

We leverage enterprise-grade tools including Semrush for competitive intelligence and keyword research, Screaming Frog for technical SEO audits and site architecture analysis, and Jasper.ai and Claude for AI-optimized content development.

We also use specialized GEO monitoring platforms to track AI citation share, Google Search Console and GA4 for performance analytics, and custom automation scripts for scale.

Our technology stack adapts to your existing MarTech ecosystem, integrating seamlessly with platforms like Salesforce, HubSpot, and your analytics infrastructure to provide unified visibility across your brand-to-demand engine.

Success measurement is multi-dimensional and aligned with your business goals, not vanity metrics. For SEO, we track organic traffic growth from target audiences, keyword ranking improvements for high-intent search terms, conversion rates, and ultimately, pipeline contribution and ROI.

For GEO, we monitor AI citation share — how frequently your brand appears in AI-generated answers within your category, the quality and context of those citations, and their influence on brand awareness and consideration metrics. We also measure the downstream impact: how AI-driven discovery influences site engagement, lead acquisition, quality, and deal velocity.

We can help you build advanced measurement frameworks that tie these metrics to revenue outcomes through attribution modeling integrated with your CRM, giving CMOs the data needed to defend organic investment to the C-suite.

Reports include competitive benchmarking, so you understand not just your absolute performance but your position relative to category leaders. Find out more about our data science and analytics services.

Industries with complex, research-intensive buyer journeys — particularly B2B technology, SaaS, financial services, professional services, and enterprise software — benefit most from GEO. In these sectors, buyers conduct extensive research before engaging sales, often consulting AI tools for vendor comparisons, feature analysis, use case validation, and implementation considerations.

GEO ensures your brand appears at these critical research moments, providing authoritative answers that shape consideration sets before formal RFPs are issued. For organizations with longer sales cycles and higher annual contract values, being cited by AI during early-stage research dramatically improves the probability of making shortlists and advancing opportunities through your pipeline.

Traditional SEO prioritizes keywords, backlinks, and technical signals that influence ranking positions. GEO prioritizes citation-readiness: structuring content so AI models can accurately extract, attribute, and recommend your brand when answering queries.

This means focusing on entity signals (clear identification of your brand, products, leaders), multimodal content (combining text, structured data, rich media), semantic clarity (unambiguous, authoritative statements), and machine-readable formatting (schema markup, clean information architecture).

Unlike traditional SEO’s focus on click-through rates, GEO recognizes that visibility increasingly happens without clicks — buyers consume AI-generated answers directly.

Additionally, GEO considers the growing influence of earned and third-party mentions on platforms like Reddit, review sites like G2 and Capterra, and B2B social platforms like LinkedIn. AI models increasingly reference these sources for authentic peer perspectives, making reputation management across these channels critical to GEO success. As AI-driven search reduces direct website traffic, establishing authority where AI sources its information becomes paramount.

Timelines vary based on competitive intensity, existing domain authority, and content maturity. Initial improvements — ranking gains for low-competition terms or increased AI citation visibility — often appear within 3–6 months. Significant, sustained gains typically materialize in 6–12 months.

However, it’s critical to understand SEO and GEO impact within the context of omnichannel, multi-moment buyer journeys, not simply traffic acquisition. Modern B2B buyers don’t follow linear paths. They engage across multiple channels, research anonymously, and move fluidly between awareness, consideration, and decision stages.

You may see immediate visibility and traffic lifts, but meaningful, sustained uplift in lead generation and pipeline contribution attributable to organic channels often takes longer to establish. This reflects the reality that organic visibility influences the entire customer acquisition cycle — from early awareness through consideration, evaluation, and ultimately, conversion. For CMOs, this means organic investment should be measured as a compound growth driver, not a quick-win tactic.

Absolutely. GEO improves organic visibility across AI-driven research channels, reducing reliance on paid media to generate awareness and consideration. When your brand appears as a cited, authoritative source in AI-generated answers, you capture demand without paying for impressions or clicks.

For B2B organizations with high CPCs and competitive paid media landscapes, this creates significant cost efficiency. Prospects who discover your brand through AI citations tend to arrive more informed and qualified, improving conversion rates and reducing sales cycle friction. Over time, strong organic visibility — both traditional SEO and GEO — compounds, creating a durable, low-cost demand generation engine that improves unit economics and supports sustainable growth.

We address technical challenges through rigorous audits, structured remediation plans, and disciplined execution. For site migrations, we map legacy URLs to new architecture, implement comprehensive redirect strategies (301s, canonicalization), validate internal linking structures, and monitor index health throughout transition to prevent equity loss.

For ongoing technical hygiene — orphaned pages, crawl errors, metadata gaps, site speed issues — we leverage automation combined with human QA to keep remediation lean while maintaining strong quality governance. Automated scripts identify issues at scale; expert SEO analysts prioritize fixes based on business impact and execute systematically.

This approach is critical for organizations with microservices architectures or slow enterprise release cycles. We work within your operational constraints, providing detailed technical specifications for your dev teams while handling issues we can address directly through CMS or CDN configuration. Our goal is to maintain technical excellence without overwhelming your engineering resources.

Content is foundational to GEO success — but not just any content. AI models prioritize high-quality, citation-ready content: authoritative, semantically clear, factually accurate information that can be confidently referenced and attributed.

This requires machine-readable website architecture combined with strong content strategy and development capabilities. Your content must be structured so AI can extract key facts, understand context, and attribute statements correctly. This means clean information hierarchy, schema markup, clear entity definitions, and unambiguous language.

Equally important is ensuring your brand appears with the right messages, at the right moments in buyer journeys. We map content to buyer intent across awareness, consideration, and decision stages, ensuring that when prospects ask AI for guidance, your content provides relevant, valuable answers that advance their evaluation process.

For CMOs, this transforms content from a cost center into a strategic asset that drives both traditional and AI-driven discovery. Explore our content creation services.