Make strategic brand decisions with clarity and confidence
Our powerful brand insights solution enables B2B organisations to evaluate and measure their brand equity and brand health, benchmarked against key competitors.
Get a robust, data-rich measure of brand performance
Using robust qualitative and quantitative research techniques, we thoroughly assess the current performance of your brand in the market – uncovering critical weaknesses and threats, and where the best brand growth opportunities lie. Our brand insights services include:
Share of Mind analysis
We establish a set of credible brand performance metrics by measuring the level of awareness, familiarity, association, perception, and consideration your brand has in the market versus competitors, based on the views and experiences of prospective category buyers.
Share of Voice analysis
We evaluate the impact of your paid media spend and organic activity on website traffic and revenue to give you a ‘Share of Voice effectiveness score’ vs. competitors. This data helps us predict and track any additional investment in Share of Voice on your Share of Market growth.
Voice of the customer analysis
We discover what existing customers think and feel about your brand. Through carefully crafted virtual interviews, we gain their views, perceptions, and experiences to unearth first-hand insights into why they selected your brand, the qualities and capabilities they value the most, what they regard as your brand differentiators vs. competitors, and the elements of your brand they’d like to see developed to strengthen loyalty and advocacy.
Voice of the employee analysis
We shape a compelling employer brand and employee value proposition (EVP) that can be used to attract, engage, and retain top talent. Through employee interviews and focus groups, we capture perceptions and experiences of company culture, values, and work environment, what makes working there special and unique, and what energizes and motivates them to stay.
Competitor benchmarking
We analyze brand positioning, proposition, and visual expression of key competitors. We explore their brand strategies and personalities, key messages, creative themes, and how and where their brand is being communicated. We also identify unique opportunities to differentiate and own white spaces.
Check out our work
From brand to demand and everything in between.
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Iron Mountain
We used a multi-pronged, multichannel approach to change perceptions, help Iron Mountain stand out, and engage audiences across industries.
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Adarma
Repositioning the Adarma brand from the ground up to show how it ‘protects the promise of cyber resilience.’
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Enfuce
Helping Enfuce evolve its brand proposition and strengthen its market-leading position in the wider payments industry.
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Snapdragon X Elite
We created a powerful end-to-end program and creative platform to drive awareness, familiarity, and consideration for Snapdragon X Elite with market-shaping results.
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Bricsys
Bricsys needed cost-effective ways to break through when they held only a small share in a competitive marketplace.
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McGill + Partners
We created a digital-first, culturally progressive brand built to be completely unlike anything else on the market.
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TagSensors – Brand + website
TagSensors came to us to help evolve their brand and evolve into a digital-first business
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HP Wolf Security
An internationally awarded branding campaign for HP’s first independent security brand, HP Wolf Security.
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Software AG
An end-to-end brand-to-demand program that raised awareness and drove demand for Software AG and its services.
Our insights
Ready to find out how your brand is performing in the market today?
Get a complete view of your brand health and impact, and identify opportunities for growth.
What we do
Our complete suite of services to charge your growth, powered by intelligence and insight.
Growth consulting
Surface and prioritise business opportunity through in-depth market and competitive analysis, then align your value propositions and optimise your GTM organisation to capitalise.
Go-to-market services
Orchestrate more unified and salient brand-to-demand experiences across every touchpoint, from sales and marketing to product and customer success.
Brand strategy
Whether you need greater awareness, stronger distinction or more captivating experiences, we will ensure your brand is memorable, meaningful and measurable.
Integrated agency services
We help shape your marketing, optimizing every touchpoint to deliver seamless customer experiences that drive sustainable, long-term growth.
ABX
Build stronger customer relationships and grow your market share across your high-value target accounts.
Paid media
Innovative end-to-end global multi-channel capabilities to drive efficient audience reach and performance.
Creative
Everything you would expect from a creative agency. All delivered in unexpected ways.
Content
We don’t just create content; we deliver experiences that resonate, engage, and drive results.
Web & organic
Understand your digital landscape, where your buyers are active, and how to influence their purchase decisions.
Data analytics
Knowledge is power. Make data-driven decisions with actionable business and marketing insights.
Demand conversion
Pipeline generation, nurture strategies and sales activation to exceed your sales teams expectations.