Case Study

Helping Outseer fly the flag for future-facing fraud protection.

A woman in a patterned shirt stands by a window, holding a laptop. Circular graphic in background.

Outseer is leading the fight against payment fraud

A pioneering name in the payment and transaction fraud industry, RSA Fraud & Risk Intelligence had an opportunity to re-establish its reputation as an innovative and future-focused leader in cybersecurity.

After being spun off from its parent company, it required a new identity and manifesto to excite and educate not only its customers, but employees and investors as well. Powered by cutting-edge data science and a suite of market-leading, anti-fraud products, Outseer reliably distinguishes authentic customers from fraudsters.

RESULTS AT A GLANCE

20%

over site session duration target

7

demo requests in 1 week (233% over target)

152%

over social channel follower target

INSIGHTS & STRATEGY

The surge in online payment activity brought about by continued digitisation and accelerated by the pandemic was leading to increased vulnerabilities and opportunities for fraud.

Yet, despite increased fraud, customers still deserved a frictionless experience during their transactions. We determined that the interplay between security and customer convenience was the key to differentiating Outseer from its competitors.

THE BIG IDEA

With the new face and voice of the company being developed, it was critical to convey to the leading payment providers in the world that security and enablement of payments are not mutually exclusive; with Outseer’s market-leading technology and innovation, both are equally as important and possible.

  • A modern office reception area featuring a white reception desk and a colorful wall branded with "OUTSEER" and "An RSA Company." The wall has a gradient of green and blue with geometric designs. In the background, there are glass walls enclosing a
  • Image showing a laptop displaying the Financial Times website alongside a printed edition of the Financial Times. The website features a banner ad for Outseer, stating "Visionary Science. Authentic Customers." The printed paper highlights the headline "Challenge for Fed as US consumer
  • A multi-panel presentation titled "Business email compromise, Executive impersonation and more" by Outseer. The slides discuss topics such as brand abuse, the cost of fraud, and strategies for mitigating it. Key phrases include "What's your organization's most valuable asset
  • A stack of business cards featuring a gradient design in shades of blue and green. The front displays the name "ARMEN NAJARIAN," title "Chief Marketing Officer," and email "armen.najarian@outseer.com." The back prominently

We created new positioning messaging, visual identity and a website that conveyed that both sides of the coin are possible: enablement of payments and fraud prevention.

The color schemes and language used were energetic, innovative and customer-focused, highlighting the invigorated attention to this business and it’s renewed commitment to customer experience and innovation.

DELIVERABLES

  • Brand naming, visual identity development, and brand guidelines
  • Migrate and transform existing RSA content onto a completely new website architecture
  • Intensity of project timeline – five months to create the name, brand, and website
  • Phased, sprint-based web releases
  • Complex stakeholder communications across multiple time zones
  • Exacting security requirements – the secure WordPress solution stood up to ‘military grade’ pen testing and checks
  • Worked with their in-house developers to transition to in-house management

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