Driving the now and defining the next in B2B Marketing
We work best with brands that have a vision for their tomorrow. Those that know marketing can make it real. By blending human insight with AI, we’ll deliver experiences that truly make a difference to your business.
Unlocking marketing success
with the power of Intelligence.
Everything starts and ends with ‘Intelligence’. It’s the foundation for continuously improving your marketing. Data-driven, insight-led, evidence-based – it all amounts to the same. It’s the ‘Intelligence’ we harness that powers great performance across all we do.
We apply this intelligence and combine it with our deep B2B industry experience and creativity, crafting strategies that deliver tangible business success through your marketing.
Propulsion OS: Our agency operating system
Our Propulsion OS is how we work: where AI and data meet the strategic and creative minds of our people to deliver high-impact, efficient B2B marketing.
Executive leadership
We haven’t added up their collective years of experience, but we’d wager it’s a lot!
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Chris Bagnall
CEO and Founder
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Ricky Abbott
President, Americas
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John Massey
Managing Director, APJ
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Chris Wilson
Managing Director, EMEA
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Paul Cowin
EVP, Global Activation and Technology
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Tymon Broadhead
CFO
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John Farrell
Non-Executive Chairman
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Nicola Doyle
Executive Director
One agency. Many offices.
A global footprint but with local intelligence and expertise.
Our workspaces
From the East coast to the West, our US offices bring together teammates from across America to create outstanding work.
Americas leadership
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Ricky Abbott
President, Americas
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Natasha Barber
SVP, Global Operations
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Tim Casey
VP, Client Services
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David Reid
VP, Global Growth
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Scott Thibodeaux
VP, Creative Director
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Max Massengill
VP, GTM Strategy
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Mark McCabe
Chief Financial Officer
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Sarah Reetz
People Director
Our workspaces
Located in Singapore, Sydney, and Delhi, our APAC offices are surrounded by history, culture, and exciting creative scenes.
APAC leadership
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John Massey
Managing Director, APJ
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Ben Mulligan
Vice President, APJ
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Himanshu Chadha
VP, India
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Mansi Trivedi
Insights and Strategy Director, APJ
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Bill Davies
Creative Director, APJ
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Rimi Swies
Activation Director, APJ
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Fion Chin
Finance Director, APJ
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Felicia Lim
People Director, APJ
Our workspaces
With stunning views of the Thames and Tower Bridge, our London HQ is just a stone’s throw away from the beating heart of the city.
EMEA leadership
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Chris Wilson
Managing Director, EMEA
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Barry Richards
VP, Global Strategy
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Andrew O’Sullivan
VP, Creative
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Vanessa Cheal
Head of Brand and Creative Planning, EMEA
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Heather Gregson
Finance Director, EMEA
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Graham Warren
Operations Director, EMEA
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Alex Beddoe
Head of Biddable Media
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Alia Al Hazeem
Media Director, EMEA
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Penny Parkes
VP, Growth
Team Transmission
Our ‘One Agency’ ethos brings us together. A collection of individuals but with shared values and the drive to continuously improve and define the next in B2B marketing.
Our agency values
Uniting us around a shared set of traits we look for when bringing anyone new into our business.
We’re curious
Transmission is a home for curious minds to create the future.
We’re curious about change and continuous improvement. We encourage fearless mindsets that push the boundaries and embrace what’s next.
We challenge
We always start with the ‘why’. We challenge ourselves, each other, and our clients – without fear of judgement or criticism. Challenging the norm helps us find better outcomes.
We innovate
We break convention and look for new ways to solve problems. We want to define the next in B2B marketing, we don’t stand still, and we always strive to find a new method, use of data, or technology to answer a brief.
We make a difference
We strive to create impact and drive success in everything we do. With a performance mindset in the DNA of our agency, we stand up to be counted and will be judged on our results.
Check out our work
From brand to demand and everything in between.
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AutoStore
AutoStore, a global warehouse automation and fulfilment solution provider, faced ambitious growth targets to outperform market growth.
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Cloudflare
Combining localized media partnerships, targeted ABM, and culturally resonant creative assets to drive deeper engagement for Cloudflare.
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Iron Mountain
We used a multi-pronged, multichannel approach to change perceptions, help Iron Mountain stand out, and engage audiences across industries.
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JCB
We helped JCB smash awareness, familiarity, and consideration targets in Europe by showing how business is ‘Better With Omotenashi’.
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Adarma
Repositioning the Adarma brand from the ground up to show how it ‘protects the promise of cyber resilience.’
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Schneider Electric
Schneider Electric needed to break into untapped sectors. We helped them do just that, with head-turning results.
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Enfuce
Helping Enfuce evolve its brand proposition and strengthen its market-leading position in the wider payments industry.
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Windows 11 Pro
Copilot wasn’t just a Windows 11 Pro feature upgrade; it was a game changer. Our powerful platform drove awareness, demand, and sales to drive growth.
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Snapdragon X Elite
We created a powerful end-to-end program and creative platform to drive awareness, familiarity, and consideration for Snapdragon X Elite with market-shaping results.
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Bricsys
Bricsys needed cost-effective ways to break through when they held only a small share in a competitive marketplace.
Our view on diversity, equity, and inclusion
We believe that a better future is one where more voices have a platform. Where inclusivity reigns and where people of all colours, genders, and backgrounds are given the opportunities they deserve. There’s great power in diversity. It opens up new ways of thinking and helps us connect more meaningfully, creating better work.
At Transmission, we recruit and cultivate talent that reflects our world. It means we support employee-led initiatives that serve to elevate the voice of minority employees – maintaining a zero-tolerance approach to discrimination, harassment, victimisation, bullying, and intimidation.
We capture and track internal data to measure diversity across every level of the agency to avoid gender or ethnic pay gaps. And we hold regular diversity training for staff across the business as we aspire to create work that recognises diverse audiences.
This is how we foster a working environment that pushes us to drive the now and define the next in B2B marketing.
Ready to make your marketing a driver of business growth?
See how we can help you build long-term business success.