By Paola Gulian - 23rd October 2015
Think about every piece of the content puzzle whilst planning your Social Media campaign. Social Media is all about well thought-out visual and editorial content that is meant to entice your audience.
Know who you want to reach and why you want to communicate with them. Every piece of content you share should have a direction, purpose and a reason in order to be useful for your audience.
Make your posts personal and make them stand out by applying a unique style and a challenging point of view that your audience can relate to.
Monitor how your posts are performing and adjust your future strategy accordingly to make sure you are posting content that your audience likes and cares about.