By Leticia Borges - 21st October 2015
Don’t get us wrong, we’re not saying social media isn’t great. We live in an increasingly social-first world and the possibilities are endless and thrilling.
However, it is vital that companies understand the power harnessed in social media and how best to utilise it for themselves, particularly when outsourcing to agencies. It is crucial to not be blinded by love or scared of the unknown, but to gain control of what social media means for your company and how you use social media compared to and conjunction with other channels.
Here we provide some sobering insight and advice on the use and effectiveness of social media in the B2B tech industry, helping you to focus your resources in the most effective and cost efficient places.
And please get in touch if you have any questions.