By Chris Bagnall - 23rd October 2015
The ways we consume information are multiplying all the time and trends swell and shift regularly. But there are steps you can take to ensure your strategy is steered by audience insight, therefore yielding the optimum results from your content.
The first step in media planning is to profile an audience. This enables us to understand how our audience consumes media, how they are influenced by media channels and where they go to find information to help them in their daily lives and jobs.
This insight paper recommends tactics backed up by industry research, to ensure you understand how B2B IT audiences consume information and how you can translate this information into actions for your company.