By Russell Davies - 12th April 2016
The concept of Human to Human marketing has been bubbling around the B2B world for some time now and many businesses are finding success. But, at Pulse, we’ve found that for every client that has cracked H2H marketing, there’s one that lacks confidence in its power.
So, we created a resource to convince and help any skeptics, stragglers or anyone needing a human boost in their marketing.
In this insight, we relate the practice of H2H to the real challenges marketers are facing today.
Stay tuned for part 2: a guide to implementing human to human marketing.