Insights

Our experts uncover a lot of interesting stuff on their travels. It’d be rude to keep it all to ourselves. 

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Insight

June 8th, 2023

Why haven’t we solved Sales and Marketing alignment in ABM?

Despite account-based marketing’s maturity as a framework (it’s been around for 20 years now), organisations still struggle with aligning Sales and Marketing for successful outcomes.

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Category: Necessary

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Category: Analytical

Analytical cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Category: Marketing(18)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

A cookie is a string of information that a web site saves on a visitor’s computer and then the visitor’s browser provides to the web site operator each time the visitor returns to the information collecting web site. When Transmission collects cookies or makes use of a browser's local storage capabilities, they help Transmission identify visitors, their usage of the site, and their Web site access preferences. Transmission may also use information derived from cookies or local storage to direct the visitor to information similar to what they visited and thereby market Transmission products and services by personalizing the experience on the visitor’s web page on Transmission’s site. Visitors will be offered the opportunity to control cookie placement. Visitors who do not wish to have any cookies placed on their computers should set their browsers to refuse cookies before using Transmission’s web site, with the drawback that certain features of the web site may not function properly without the aid of cookies. Visitors that want to limit third party advertising cookies can enable their browser’s “Do Not Track” functionality.

It must be noted, pages on Transmission’s web site will occasionally embed content from third party sites, such as YouTube for videos. Transmission’s web site also allows for content to be shared through social networks but only at your request. Embedding and sharing content may result in as cookies being set by those third-party sites. Transmission does not control the dissemination of those cookies. Please visit these third-party sites if you wish to learn more about their use of cookies and similar tools.

Please note that the web site is constantly being updated and this list will change over time. If you have any additional questions about the use of a particular cookie, please do not hesitate to email privacy@transmission.com.

 

The Cookies We Set

Cookies on our website are used for:

Category: Necessary (10)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Cookie Name

Provider

Expiry

Description

__hssrc

transmissionagency.com

session

This cookie is set by Hubspot. According to their documentation, whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. If this cookie does not exist when HubSpot manages cookies, it is considered a new session.

__cfduid

.addtoany.com

1 month

The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.

__cfduid

.hs-scripts.com

1 month

The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.

__cfduid

.cookiepro.com

1 month

The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.

__cfduid

.hs-analytics.net

1 month

The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.

__cfduid

.hs-banner.com

1 month

The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.

__cfduid

.hubspot.com

1 month

The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
_cfduid .proof-x.com 1 month The cookie is used by cdn services like CloudFlare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information. 1 month
aka_debug .akamaized.net Session This cookie is set by the provider Vimeo.This cookie is essential for the website to play video functionality. The cookie collects statistical information like how many times the video is displayed and what settings are used for playback.
ARRAffinitySameSite transmissionagency.com Session

ARRAffinity cookie is set by hosting service, and allows the service to choose the right instance established by a user to deliver subsequent requests made by that user.

Category: Analytical (8)

Analytical cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Cookie Name

Provider

Expiry

Description

_gcl_au

transmissionagency.com

3 months

This cookie is used by Google Analytics to understand user interaction with the website.

_ga

transmissionagency.com

2 years

This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.

_gid

transmissionagency.com

1 day

This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.

_hjFirstSeen

transmissionagency.com

30 minutes

This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.

ajs_anonymous_id

transmissionagency.com

1 year

This cookie is set by Segment.io to check the number of ew and returning visitors to the website.

__hstc

transmissionagency.com

1 year 24 days

This cookie is set by Hubspot and is used for tracking visitors. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).

hubspotutk

transmissionagency.com

1 year 24 days

This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.

_gat

transmissionagency.com

1 minute

This cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.

Category: Marketing (23)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Cookie Name

Provider

Expiry

Description

test_cookie

.doubleclick.net

15 minutes

This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.

bscookie

.www.linkedin.com

2 years

This cookie is a browser ID cookie set by Linked share Buttons and ad tags.

_fbp

transmissionagency.com

3 months

This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.

fr

.facebook.com

3 months

The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.

personalization_id

.twitter.com

2 years

This cookie is set by twitter.com. It is used integrate the sharing features of this social media. It also stores information about how the user uses the website for tracking and targeting.

driftt_aid

transmissionagency.com

2 years

This cookie is set by Drift.com for tracking purposes. According to the Drift documentation, this is the anonymous identifier token. It is used to tie the visitor on your website with the profile within the Drift system. This allows Drift to remember the information that this site visitor has provided through the chat on subsequent site visits.

UserMatchHistory

.linkedin.com

1 month

Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.

AnalyticsSyncHistory

.linkedin.com

1 month

No description

mutiny.user.session_number

transmissionagency.com

30 minutes

No description

mutiny.user.token

transmissionagency.com

3 years

No description

mutiny.user.session

transmissionagency.com

30 minutes

No description

_hjTLDTest

transmissionagency.com

session

No description

_hjid

transmissionagency.com

1 year

This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

_gat_UA-111338263-1

transmissionagency.com

1 minute

No description

_hjIncludedInPageviewSample

transmissionagency.com

2 minutes

No description

_hjAbsoluteSessionInProgress

transmissionagency.com

30 minutes

No description

_hjIncludedInSessionSample

transmissionagency.com

2 minutes

No description

drift_campaign_refresh

transmissionagency.com

30 minutes

No description

drift_aid

transmissionagency.com

2 years

No description

px_anonymousId

transmissionagency.com

1 year

No description

px_traits

transmissionagency.com

1 year

No description

ajs_user_traits

transmissionagency.com

1 year

No description

lang

.ads.linkedin.com

session

This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
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