Case Study

Showing Samsung speaks the language of every business – big and small.

Person in red jacket with "Bight Small" text on tablet screen showing waterfall background

Samsung create human-driven innovations that defy barriers to make a better world for all

Samsung Europe retained our services as their B2B Digital and Content agency to take each of their flagship smartphone releases and make the business case for the European market.

We developed a content marketing campaign driven by the idea that large and small businesses can learn a lot from each other.

We commissioned a research report and hosted a panel debate, both focused on the theme of Big + Small: how to do bigger things in business. We also created two short films that documented a ‘day in the life’ of two very different businesses using the Galaxy Note 8 to ‘Do Bigger Things’.

RESULTS AT A GLANCE

26%

increase in YoY sales in this segment

10M+

reach across Europe

250k

views of real-life business films

INSIGHTS & STRATEGY

For the launch of the Galaxy Note 8, Samsung wanted to engage small business audiences as well as their usual large enterprise audiences.

Brands too often focus on features or generic ‘business productivity’ messaging, but customers are more interested in practical guidance and how it will impact their business.

A collection of booklets on a dark surface, each featuring the title "Big + Small" in bold white text, along with the subtitle "How to do bigger things in business." The Samsung logo is prominently displayed on the top left of each booklet

THE BIG IDEA

Our campaign territory and thought leadership theme shows businesses they can learn from each other and achieve more: Big + Small: How to do bigger things in business.dividends.

Open magazine pages displaying two sections. The top page features the title "02 The role of productivity" with an illustration of a desk setup. The bottom page includes the heading "Changing requirements for next-generation mobile devices" alongside an image of a smartphone,
A magazine spread displaying statistics: on the left page, "50%" and "of decision makers in large enterprises list device security as a priority for investment" on a black background; on the right page, "In contrast, 30%" and "
Three floating pages feature Samsung advertisements; "Do bigger things" is prominently displayed.

EXECUTION

We gave the product to two innovative businesses – one large, one small – and filmed the owners using the product, creating compelling visual case studies before the product even launched.

  • A red Toyota Land Cruiser, labeled "ARCH EXTREME" and "Empire Experience," is parked on a rocky road in a mountainous landscape. Two people are interacting by the vehicle; one is leaning into the driver's window, while the other stands beside
  • A person in a red jacket signals a drone over a glacier landscape with rocky terrain.
  • A film crew works by a rushing river in a scenic landscape, using lighting and video equipment.
  • Filmmakers capture a glacier scene, using cameras and smartphones in the foreground.

“They did a fantastic job with this pan-European Note& launch. It has set the gold standard for any future B2B work and we are extremely happy with the quality of the outputs. The sales and growth results reflect this too.”

Maxime Guirauton - European Marketing Director, Samsung Electronics

Maxime Guirauton
European Marketing Director, Samsung Electronics

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