The perfect blend: Organic & paid

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Find the perfect blend for your LinkedIn integrated media strategy

Flavour isn’t exactly the first thing that comes to mind when we talk about integrated media strategies. But what if we told you that organic and paid media have qualities that, when blended correctly, produce deeper, more flavourful outcomes.

If you’re not already using an integrated media strategy, getting started can be daunting. And even when you’ve got one up and running, it can be hard to find the right balance for your organic and paid media strategies. We get it.

But we promise you it’s worth the work. After all, we’ve found that LinkedIn Page Followers exposed to both organic and paid media are 61% more likely to convert than those only exposed to paid media. It’s just about finding your brand’s perfect blend.

When you market to organic and paid audiences, your campaigns will produce healthier results. While organic media is a powerful way to deepen your brand’s relationship with your audience, paid media allows you to achieve business outcomes in a more measured way. And together, they create a more connected experience for your audience and stronger performance for your brand channels.

Discover how to find your brand’s perfect blend by downloading a copy of the eBook today.

What you'll learn

In this guide, find out:

  • How paid and organic media can work together for greater success
  • Why your brand should be using an integrated media strategy
  • How our client found their perfect blend

Flavour isn’t exactly the first thing that comes to mind when we talk about integrated media strategies. But what if we told you that organic and paid media have qualities that, when blended correctly, produce deeper, more flavourful outcomes.

If you’re not already using an integrated media strategy, getting started can be daunting. And even when you’ve got one up and running, it can be hard to find the right balance for your organic and paid media strategies. We get it.

But we promise you it’s worth the work. After all, we’ve found that LinkedIn Page Followers exposed to both organic and paid media are 61% more likely to convert than those only exposed to paid media. It’s just about finding your brand’s perfect blend.

When you market to organic and paid audiences, your campaigns will produce healthier results. While organic media is a powerful way to deepen your brand’s relationship with your audience, paid media allows you to achieve business outcomes in a more measured way. And together, they create a more connected experience for your audience and stronger performance for your brand channels.

Discover how to find your brand’s perfect blend by downloading a copy of the eBook today.

What you'll learn

In this guide, find out:

  • How paid and organic media can work together for greater success
  • Why your brand should be using an integrated media strategy
  • How our client found their perfect blend

The perfect blend: Organic & paid

About Transmission

Transmission is a full-service B2B agency that has vast experience in creating award-winning LinkedIn content and creative. We use our expertise as a LinkedIn Marketing Partner to deliver innovative digital experiences that drive the future of the platform and define what's next for our clients. All in a single, unified offering.

Alex Beddoe, Social Media Director, Transmission

Paid and organic media strategies are often seen as opposite ends of the social media spectrum when the reality couldn’t be any further from the truth. When you find the perfect blend for your integrated media strategy, you’ll see higher conversion rates, greater engagement, and deeper brand penetration.

Alex Beddoe, Social Media Director, Transmission