WHEN & WHERE
Thursday 16 July 2026
8:30am – 11:45am
Transmission EMEA HQ
Breakfast served upon arrival
3 days on the Croisette.
3 of B2B’s biggest pillars.
At this year’s Cannes Lions, we pulled media, creativity, and sales apart – and had the marketing leaders living them show us how they put it all together. In July, we’ll hand everything we learned over.
The themes worth your attention, the shifts worth your budget, and the thinking worth adopting. All distilled into one morning of expert insights, without the fanfare. Join us and leave with a sharper view of where B2B marketing is heading, and opinions you didn’t walk in with.
Register hereWE’LL EXPLORE
Media
Where your buyers really are, and how to prove it to your CFO
Creativity
Standing out when AI is both the audience and the competition
Sales
Closing the loop from brand to demand to a deal that’s actually done
What wins & why
Breaking down what won an award at the Festival, and what to learn from it
OUR SPEAKERS
Sarah Higgins
Investment Communications Partner at PPF & ex-Cannes Lions/WARC/Eurobest juror
In-depth understanding of the financial services industry spanning corporate finance, listed equities, private equity, hedge funds and asset management with tenure both at a global strategic communications agency (Finsbury) and in-house roles at a global investment bank (Jefferies) and a global asset manager (Russell Investments, part of London Stock Exchange Group).
Chris Bagnall
CEO & Founder at Transmission
Paul Cowin
EVP, Global Activation & Technology at Transmission
Andrew O’Sullivan
VP, Creative at Transmission
Chris Wilson
Managing Director, EMEA at Transmission