Breaking Barriers
EMBEDDING A CULTURE OF MARKETING-DRIVEN COMMERCIAL GROWTH IN B2B
Catch up on an afternoon of exclusive insights headlined by Jon Evans, host of the Uncensored CMO podcast, and learn practical strategies to demonstrate marketing’s impact on revenue growth.
WHY MARKETING NEEDS TO OWN MORE OF YOUR GTM STRATEGY
JON CLARKE,
VP, Global Service Innovation, Transmission
NICK TURNER,
CRO, Dreamdata
Today, the marketing function no longer has accountability for most of the 4Ps – compounding the challenge of demonstrating its contribution to long-term value creation.
Watch this session for a scene-setting discussion about why senior B2B marketing leaders should get more involved in their organisation’s broader GTM strategy, and how to get started.
COMMUNICATING THE COMMERCIAL VALUE OF MARKETING TO THE BUSINESS
JON EVANS,
Uncensored CMO podcast host
EMMA ACTON
VP Marketing, Zendesk
JO GILHOOLEY
CRO, Adarma
GRAHAM WYLIE
CMO, Activpayroll
Catch Uncensored CMO podcast host, Jon Evans as he interviews our four senior B2B marketing leaders, diving into their experiences of how they demonstrate marketing’s commercial impact to the board, what they do to approach this age-old challenge, and what they measure to show tangible marketing impact and why.
B2B GO-TO-MARKET BENCHMARKS:
THE INSIGHTS YOU NEED TO PLAN FOR SUCCESS IN 2025
STEFFEN HEDEBRANDT
Co-founder & CMO, Dreamdata
CALVIN FIELD
Demand Generation Lead, Hyperexponential
As 2025 approaches and competition intensifies, understanding the right benchmarks is essential for B2B go-to-market success. Catch up on this session to get the data-driven insights to optimise your planning and make informed decisions. Steffen and Calvin dive into practical strategies and actions B2B marketers can take to leverage these insights, enabling them to drive growth and achieve measurable results. Expect actionable metrics and real-world guidance to fuel growth and drive results in 2025.
HOW TO BECOME A BUSINESS-CRITICAL B2B MARKETER
VANESSA CHEAL
Head of Brand Strategy, Transmission
EMILY GUSTIN
Business Development Manager, LinkedIn
Did you know that it’s easier to get invited to run the London Marathon than it is to be invited to serve on a B2B board? In this session, watch how we use the results of our 2024 ‘Building the board-ready CMO’ research report to show why B2B marketers at all stages of their marketing journey need to develop T-shaped skills, sharpen their financial acumen, and foster cross-functional alignment to become a crucial part of the business.
INTERVIEW: TURNING THE TABLES
CHRIS BAGNALL
CEO & Founder, Transmission
CHRIS BAGNALL
CEO & Founder, Transmission
More B2B businesses need to ‘go long’ to drive growth. Get this right and the short follows. Watch this session to see Chris and Jon take part in a reverse Q&A breaking down Jon’s real-world experiences in the world of B2B marketing, the realities of being a modern CMO, how to navigate a changing landscape, and his views on what matters most.
LOOKING TO DIVE DEEPER INTO EVERY SESSION?
We’ve got you covered. View every slide featured as part of a handy takeaway PDF!