As an agency, we’ve always been dedicated to ensuring our clients make the most out of their footprint on the world’s largest professional network, LinkedIn. Now, as one of the first agencies to become LinkedIn Ads Certified, we not only have a shiny new badge to show off – we also have a wealth of expertise to help B2B brands create more impactful campaigns on the platform.
So, what does that actually mean for our clients in practice?
The certification itself
LinkedIn Ads Agency Certification is only given to agencies whose people have demonstrated in-depth knowledge of LinkedIn Ads best practices. For us, that meant having our teams across North America, Europe, and Asia-Pacific complete structured learning paths and assessments in LinkedIn Ads Fundamentals, Marketing Strategy, Measurement, and Content & Creative Design. You can also learn more about the certification here.
Transmission has supported global B2B brands on the LinkedIn platform for as long as we’ve existed. And this certification perfectly complements the integrated approach at the heart of our agency engine, Propulsion OS – ensuring our Biddable Strategists, Planners, and Buyers work hand-in-hand with Brand Strategists and Creatives to design programs that are not only optimized to channel-level metrics, but also pipeline, revenue, and long-term business goals.
Best-in-class expertise for best-in-class LinkedIn Ad campaigns
LinkedIn is THE gateway for our clients to interact and engage their customers, prospects, and wider audiences.
Becoming LinkedIn Ads Certified reinforces what our clients experience from Transmission on the platform day in, day out: market-leading expertise across audience, creative, and measurement, applied with the integrated thinking that makes LinkedIn Ads work harder for the business.
By having our global teams come together to complete this certification, we not only cement our years of experience driving impact for B2B brands on LinkedIn; we also combine platform best practices with our AI, data, strategy, and creative expertise to deliver B2B marketing campaigns that maximize clients’ ROI, and turn opportunity into measurable business growth.
What do our clients need to do?
If you’re already working with us for LinkedIn Ads, nothing! If you aren’t, you can always get in touch 😉 In the meantime, our certified team members are already applying their insights across global client campaigns, sharpening targeting precision, and designing creative built to show and stick with professional decision-makers.
This certification is just further proof of how seriously we take the responsibility of tightening the loop between LinkedIn investment and business outcomes. To that end, we’re also continuing to invest in platform education and our proprietary AI capabilities to help clients employ more effective measurement frameworks – ensuring they have the tools they need to better navigate the evolving B2B marketing landscape.
Disclaimer: LinkedIn does not endorse or guarantee the services of any agency that completes the certification program.
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