B2B brand health: THE APEX index
INTRODUCING THE RENEWABLE ENERGY MARKET
The renewable energy sector in B2B has seen a marked expansion in both the number and scope of brands competing for tender. However, with a projected market value of over US$2T by 2030, complex solutions and stiff regulatory barriers make for a fierce battleground between up-and-coming startups and major legacy players.
Credibility and authenticity will be the focus for ambitious brands in this vertical. Established, legacy businesses face an uphill struggle to convince customers and investors they’re genuinely embracing a more environmentally-friendly approach. And against the backdrop of geopolitical and pricing volatility, renewable energy organisations will need to invest in building a trusted brand to attract customers and mitigate against price sensitivity.
As the renewable energy landscape matures and a growing number of complementary organisations enter into potentially game-changing strategic partnerships, find out which B2B brands are best placed across Awareness, Perception, and Experience to take advantage of rising demand for environmentally-conscious solutions.
RENEWABLE ENERGY APEX INDEX
Brand health scores (out of a possible total of 160) are an average of all those provided by survey respondents across awareness, perception, and experience (APEX) metrics. More information can be found in the methodology.
| Rank | Brand | Score |
|---|---|---|
| 01 | Ameresco | 131.14 |
| 02 | Array Technologies | 129.14 |
| 03 | Acciona Energia | 127.30 |
| 04 | Infrastructure and Energy Alternatives | 126.58 |
| 05 | Nextera Energy | 126.33 |
| 06 | PosiGen | 124.97 |
| 07 | Pattern Energy Group | 124.92 |
| 08 | Cypress Creek Renewables | 124.63 |
| 09 | Arcadia | 124.55 |
| 10 | KK Wind Solutions | 124.42 |
| 11 | Orsted | 124.39 |
| 12 | QuantumScape | 124.20 |
| 13 | Bloom Energy | 124.02 |
| 14 | Ballard Power Systems | 123.82 |
| 15 | First Solar | 123.56 |
| 16 | Hitachi Energy | 123.53 |
| 17 | Carbon Engineering | 122.85 |
| 18 | Enel Green Power | 122.20 |
| 19 | Ormat Technologies | 121.92 |
| 20 | Gridpoint | 121.68 |
| 21 | Powin Energy | 120.49 |
| 22 | Iberdrola | 120.12 |
| 23 | Silfab Solar | 119.56 |
| 24 | Engie | 119.43 |
| 25 | APEX Clean Energy | 118.94 |
| 26 | Columbus | 118.79 |
| 27 | Lightsource Renewable Energy | 118.79 |
| 28 | Enpal | 118.27 |
| 29 | Schneider Electric | 117.80 |
| 30 | Statkraft | 117.70 |
| 31 | Drax Group Small | 117.05 |
| 32 | SunPower | 116.51 |
| 33 | EON | 115.42 |
| 34 | Limejump | 115.32 |
| 35 | SolarEdge Technologies | 113.35 |
IS YOUR BRAND IN
THE APEX INDEX?
Featured brands can receive a FREE personalised report breaking down the results of their APEX Index score in full. Discover how many B2B buyers in your industry are aware of and familiar with your brand, as well as their honest perceptions across seven Brand Virtue indicators that include brand trust, compassion, and distinction.
Each report also dives into your level of brand consideration and advocacy in the market in addition to whether your future buyers are engaging with you through social media, content, or other marketing channels.
DOWNLOAD B2B BRAND HEALTH:
THE APEX INDEX REPORT
OUR METHODOLOGY
B2B Brand Health: The APEX Index ranks the brand health of B2B businesses operating in four high-growth vertical markets: cybersecurity, fintech, renewables, and supply chain and logistics technology. B2B buyers were surveyed on their perceptions of a pre-selected list of organisations, with the results scored to demonstrate individual brand health in addition to an overall ranking.
Shortlist criteria
An initial list of organisations was selected according to baseline criteria of annual revenues of over €25M/US$25M, more than five years’ trading, and headquarters or significant operations in Europe or North America.
A second qualification stage analysed organisations’ current growth and future potential based on financial results and demonstrable progress towards geographic expansion, innovation, or M&A objectives.
Of the 180 brands initially included, only those that received a minimum of thirty completed responses from our B2B buyer participants qualified for inclusion in the final index.
Survey participants
1,200 respondents were recruited by our independent research partner, Savanta, from proprietary business panels via online and mobile channels.
Within each of the four verticals, we surveyed 300 C-Suite, Director, or VP-level decision makers responsible for purchasing vendor solutions. Of the 1,200 respondents, half conducted business in North America and half in Europe.
All responses were provided anonymously in May 2023.
Ranking method
Each survey response was allocated a score against the APEX categories – the greater brand awareness (A), perception (P), and experience levels (Ex), the higher the score. All scores were aggregated and then divided by the total number of responses to give an average index score per brand.