The LinkedIn campaign planning workbook

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Get set up with everything you need to start your LinkedIn ad journey

As we all know, LinkedIn is a powerful social media platform in the world of B2B marketing. Whether you’re looking to build your community, connect with hard-to-reach target accounts, or run paid media campaigns, LinkedIn has a tool to address almost every need you have.

But we also understand that with each new platform innovation LinkedIn adds to its portfolio, it gets that little bit harder to remember everything you need to know. So, to help you take stock of what you already know, what you might have forgotten, and what you should be trying next, we’ve put together the LinkedIn campaign planning workbook.

From Single Image and Carousel ads to Messaging and Lead Gen Forms, get all the specifications, planning guidance, and tips to make your LinkedIn campaign planning a success.

Download your copy of the workbook.

Download the workbook to find out:

  • What you need to know about running a LinkedIn ad campaign
  • Best practices for every ad format LinkedIn has to offer
  • Hints and tips to make running an ad campaign as simple as possible

As we all know, LinkedIn is a powerful social media platform in the world of B2B marketing. Whether you’re looking to build your community, connect with hard-to-reach target accounts, or run paid media campaigns, LinkedIn has a tool to address almost every need you have.

But we also understand that with each new platform innovation LinkedIn adds to its portfolio, it gets that little bit harder to remember everything you need to know. So, to help you take stock of what you already know, what you might have forgotten, and what you should be trying next, we’ve put together the LinkedIn campaign planning workbook.

From Single Image and Carousel ads to Messaging and Lead Gen Forms, get all the specifications, planning guidance, and tips to make your LinkedIn campaign planning a success.

Download your copy of the workbook.

Download the workbook to find out:

  • What you need to know about running a LinkedIn ad campaign
  • Best practices for every ad format LinkedIn has to offer
  • Hints and tips to make running an ad campaign as simple as possible

The LinkedIn campaign planning workbook

About Transmission

Transmission is a full-service B2B agency that has vast experience in creating award-winning LinkedIn content and creative. We use our expertise as a LinkedIn Marketing Partner to deliver innovative digital experiences that drive the future of the platform and define what's next for our clients. All in a single, unified offering.

Alex Beddoe, Social Media Director, Transmission

As with everything we do in marketing, a strong foundation is key to achieving success. The LinkedIn campaign planning workbook lays the groundwork to help Marketers of all experience levels understand the basics of running a successful paid social media campaign on LinkedIn.

Alex Beddoe, Social Media Director, Transmission