LinkedIn Marketing Partner

We all know what it’s like to spend a lot of time planning, filming, and activating a video only for it to fall flat in-platform. There’s a world of opportunity in LinkedIn Video ads, but with an audience as wide and varied as that of B2B decision makers, it can feel like a real challenge to grab attention.

Maybe. But when you understand what your audience is looking for in video and how you can keep their interest piqued when they view them, you’ll find your video going further than it ever has before.

It’s really all about understanding the anatomy of what makes a video successful.

So, sit back and read this infographic to discover how to make video for LinkedIn that catches the eye and keeps your audience engaged.

Andrew O’Sullivan