Schneider Electric is a global industrial technology leader.
The company provides world-leading expertise in electrification, automation, and digitization to smart industries, resilient infrastructure, future-proof data centers, intelligent buildings, and intuitive homes.
INDUSTRY RECOGNITION
THE CHALLENGE
In the face of continued economic uncertainty and a highly competitive market, Schneider Electric saw an opportunity. Instead of retreating, the business reimagined its strategy, targeting sectors beyond its traditional scope: retail, healthcare, and education. And the business came to us to unlock these new sectors.
WHAT WE DID
INSIGHTS & STRATEGY
PUTTING DATA CENTER MANAGERS FRONT AND CENTER
Our strategic insight centered on recognizing and elevating those who were crucial, yet often overlooked: Data Center Managers. We shifted the narrative from industry-specific to audience-specific, putting these professionals at the heart of conversations Schneider Electric was having about business transformation.
By reevaluating our approach to communication, we engaged all decision makers within the ecosystem in more deep and inclusive ways.
BIG IDEA
THREE PILLARS OF A GROUNDBREAKING STRATEGY
AI insights: Tailoring interactions with deep data intelligence
First, we used AI to gain deep insights into our audience’s needs and behaviors, allowing us to tailor interactions precisely – and most importantly, in ways that cut through the noise.
Empathetic messaging: Personalizing outreach to meet individual needs
We then embraced empathy to ensure that each message resonated on a personal level with our target audience, acknowledging each of their unique challenges and aspirations.
Media mastery: Combining precision with broad reach
By combining precise targeting tactics with broad exposure, we maximized the impact of our campaign.
EXECUTION
A SYMPHONY OF INTERACTIONS
We took a phased approach to building awareness, engagement, and conversion. Each played a crucial role in our overall strategy. We started by planting seeds of interest through strategic messaging that put Data Center Managers front and center.
This was followed by dynamic strategy adjustments based on real-time feedback. By doing so, we refined an activation approach that eventually led to a final crescendo of conversion – turning interest into tangible success. All while continuously adapting the campaign to our audience’s feedback and evolving needs.
RESULTS
Thousands
of opportunities generated
77%
increase in average pipeline opportunity value
39:1
ROI
With this campaign, Schneider Electric has set new benchmarks for what’s achievable in B2B marketing, proving that even the most challenging markets can be transformed into arenas of opportunity and engagement with the right, relevant, and resonant strategy.
We enjoy what we do
And we don’t mind saying we’re good at it.
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