Evolving the Enfuce brand to show it’s ‘Where Happiness is Built-In’.
Enfuce is a female-led, award-winning issuer processor at the forefront of financial services. The business’ unique no-nonsense approach helps innovative companies, financial institutions, and digital banks create exceptional customer experiences and launch new payment solutions in record time.
INDUSTRY RECOGNITION
The challenge
Following continued success in the FinTech sector, Enfuce looked to evolve its brand strategy and proposition to help accelerate international growth, reach new audiences, and strengthen its market-leading position in the wider payments industry.
This required close consideration of Enfuce’s strategic vision, purpose, and direction for the next three to five years to ensure the brand stayed futureproof and flexible enough to support potentially transformational changes down the line.
WHAT WE DID
INSIGHTS & STRATEGY
UNEARTHING THAT ENFUCE FEELING
We started by understanding and aligning with the wider leadership team, supplementing our findings with Voice of the Customer research. Through interviews with founders and C-suite executives in Enfuce’s existing customer base, we added valuable layers of insight.
This revealed that Enfuce delivers a working relationship like few others:
- An ambitious, entrepreneurial mindset embodying agility and a dedicated focus on its customers’ strategic goals, all underpinned by a no-nonsense approach to business
- A motivation to make a positive impact on customers and the world, underlining it’s not just what Enfuce does but how it does it
- An uncompromising commitment to compliance, security, and the highest levels of service, giving those it works with confidence in its ability to implement and scale major transformational programs
As a trusted and strategic collaborative partner, Enfuce gives its customers space to focus on achieving business success with their end users, culminating in a core proposition: “to enable everyday life to flow.”
BIG IDEA
WHERE HAPPINESS IS BUILT-IN
Enfuce’s competitors all felt the same. To contrast them, we created a loose and fashionable cursive logo to reflect the flowing feeling Enfuce provides – using a consciously placed dot next to the ‘e’ to allow it to act as both logo and icon.
The business’ Finnish roots also helped bring its new brand strategy to life. Using the nation’s status as happiest country in the world, the tagline “where happiness is built-in” was born.
This succinct one-liner captured the peace of mind Enfuce provides, while soft two-tone gradients laid the foundation for four Enfuce Auroras that act as a flexible design platform landmarking its new brand identity, from events collateral to a redesigned website.
We then paired authentic and aspirational day-to-day life imagery, weird and wonderful visual elements like 3D wobbly jelly, and light-hearted copy to pique interest and evoke a sense of joy to show how Enfuce builds happiness in.
This experiential brand platform meant we faithfully reflected Enfuce’s fun, quirky, yet down-to-earth approach to business while leveraging distinctive assets to create standout in the market.
Transmission’s approach packaged what our customers, partners, stakeholders, and internal teams see as the very best elements of Enfuce into a captivating brand identity that authentically embodies who we are as a business.
Vanessa Schotes
CMO, Enfuce
Results
754 leads
188% over target
182 MQLs
182% above target
68 SQLs
226% above target
10:1
pipeline value to cost ratio
110%
uplift in YoY opportunities
4M+
impressions
We enjoy what we do
And we don’t mind saying we’re good at it.
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