INSIGHTS & STRATEGY:
UNEARTHING THAT ENFUCE FEELING

We started by understanding and aligning with the wider leadership team, supplementing our findings with Voice of the Customer research. Through interviews with founders and C-suite executives in Enfuce’s existing customer base, we added valuable layers of insight.

This revealed that Enfuce delivers a working relationship like few others:

• An ambitious, entrepreneurial mindset embodying agility and a dedicated focus on its customers’ strategic goals, all underpinned by a no-nonsense approach to business 
• A motivation to make a positive impact on customers and the world, underlining it’s not just what Enfuce does but how it does it 
• An uncompromising commitment to compliance, security, and the highest levels of service, giving those it works with confidence in its ability to implement and scale major transformational programs 

As a trusted and strategic collaborative partner, Enfuce gives its customers space to focus on achieving business success with their end users, culminating in a core proposition: “to enable everyday life to flow.”

THE BIG IDEA:
WHERE HAPPINESS IS BUILT-IN

Enfuce’s competitors all felt the same. To contrast them, we created a loose and fashionable cursive logo to reflect the flowing feeling Enfuce provides – using a consciously placed dot next to the ‘e’ to allow it to act as both logo and icon.  

The business’ Finnish roots also helped bring its new brand strategy to life. Using the nation’s status as happiest country in the world, the tagline “where happiness is built-in” was born.

This succinct one-liner captured the peace of mind Enfuce provides, while soft two-tone gradients laid the foundation for four Enfuce Auroras that act as a flexible design platform landmarking its new brand identity, from events collateral to a redesigned website. 

We then paired authentic and aspirational day-to-day life imagery, weird and wonderful visual elements like 3D wobbly jelly, and light-hearted copy to pique interest and evoke a sense of joy to show how Enfuce builds happiness in.

This experiential brand platform meant we faithfully reflected Enfuce’s fun, quirky, yet down-to-earth approach to business while leveraging distinctive assets to create standout in the market.