Creating an outsized impact for a CAD software business
Best Use of Search
Buildings and other infrastructure take years to construct, but designing them can take just as long. Getting everything to specification is a challenging and complex job.
Bricsys is a global technology company that drives this process through its family of computer-aided design (CAD) products. A significant obstacle between Bricys and their target customers was a software giant that has long dominated the CAD market.
Working with a challenger company like Bricsys meant we had to think sharper, work smarter, and look for opportunities to take the space ‘between the gorilla’s toes’.
RESULTS AT A GLANCE: 2025 vs 2024
1,598%
increase in genAI channel conversions, reaching 730 in 2025
16%
increase in software downloads, exceeding 10% target
1.44pt
improvement in paid search conversion rate, increasing to 4.13% in 2025
We’ve worked with Bricsys – a leading CAD Software provider for 3 years as their agency partner for paid search, organic search optimization (SEO) and conversion rate optimization (CRO).
In that time we’ve helped them to drive over a 50% increase in trial downloads, typically registering over 500 downloads a week in 2025.
Ongoing workstreams under our retainer typically include:
Paid search
We took on management of Bricsys paid search campaigns across Google, Bing and Yahoo, covering 50+ countries – each with specific regional ambitions and cultural nuances in the buying journey.
SEO & GEO
With thousands of pages and over 50 regional variants of their website, the project presented a complex SEO challenge. We developed a holistic search approach that complemented our paid efforts, developing new content hubs to support key topics around CAD software. More recently, we identified opportunities to influence buyers using genAI platforms, and made several updates to pages driving conversions and that are frequently cited in genAI answers.
Customer journey, UX & CRO
With a complex download and e-commerce journey, we looked to map out the end-to-end digital journey and identify opportunities for improvement, bringing incremental conversion improvements throughout the journey – from lead conversion through to detailed email nurture programmes.
Strategic positioning
Off the back of substantial digital growth in 2024, we supported Bricsys with a refresh their BricsCAD brand positioning. Following market research and consultation with Bricsys stakeholders, we re-defined their BricsCAD brand proposition for 2025: The true CAD alternative.
“Transmission is simply full of good people with more than a dash of marketing wizardry. A group of highly skilled marketing healers that have provided much-needed relief to our bloated CPAs and shrinking lead volume. It pays to have the wizards on your side.”
Mike Colombo
Head of Demand Generation, Bricsys
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