Flavour isn’t exactly the first thing that comes to mind when we talk about integrated media strategies. But what if we told you that organic and paid media have qualities that, when blended correctly, produce deeper, more flavourful outcomes.

If you’re not already using an integrated media strategy, getting started can be daunting. And even when you’ve got one up and running, it can be hard to find the right balance for your organic and paid media strategies. We get it.

But we promise you it’s worth the work. After all, we’ve found that LinkedIn Page Followers exposed to both organic and paid media are 61% more likely to convert than those only exposed to paid media. It’s just about finding your brand’s perfect blend.

When you market to organic and paid audiences, your campaigns will produce healthier results. While organic media is a powerful way to deepen your brand’s relationship with your audience, paid media allows you to achieve business outcomes in a more measured way. And together, they create a more connected experience for your audience and stronger performance for your brand channels.