The LinkedIn brand to demand playbook

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Find the right balance between your brand and demand marketing

As a marketer on LinkedIn, do you focus on brand or demand?

Chances are you answered ‘brand building’ or ‘generating more leads’. Like many others in our industry, you probably employ brand or demand marketing at different stages of your growth strategy. But do you really have to make the trade-off?

The Institute of Practitioners in Advertising recently found that you should split your brand and demand generation marketing 60:40. In simple terms, it means that you should be running both campaigns together to get a full view of the buyer journey.

In the LinkedIn brand to demand playbook, discover how to make the most of your LinkedIn toolkit. We’ll show you some winning combinations to target every stage of the buyer journey and how some of our clients have been successful in running their own brand and demand marketing campaigns on LinkedIn.

Learn how to spark awareness, engagement, and conversions from your target audience, no matter their stage in the customer journey.

Download your copy of the playbook.

In this playbook, discover:

  • Why you should be paying attention to both brand and demand marketing
  • How to achieve more successful results when you synchronise the two
  • How to spark awareness, engagement, and conversions across the buyer journey

As a marketer on LinkedIn, do you focus on brand or demand?

Chances are you answered ‘brand building’ or ‘generating more leads’. Like many others in our industry, you probably employ brand or demand marketing at different stages of your growth strategy. But do you really have to make the trade-off?

The Institute of Practitioners in Advertising recently found that you should split your brand and demand generation marketing 60:40. In simple terms, it means that you should be running both campaigns together to get a full view of the buyer journey.

In the LinkedIn brand to demand playbook, discover how to make the most of your LinkedIn toolkit. We’ll show you some winning combinations to target every stage of the buyer journey and how some of our clients have been successful in running their own brand and demand marketing campaigns on LinkedIn.

Learn how to spark awareness, engagement, and conversions from your target audience, no matter their stage in the customer journey.

Download your copy of the playbook.

In this playbook, discover:

  • Why you should be paying attention to both brand and demand marketing
  • How to achieve more successful results when you synchronise the two
  • How to spark awareness, engagement, and conversions across the buyer journey

The LinkedIn brand to demand playbook

About Transmission

Transmission is a full-service B2B agency that has vast experience in creating award-winning LinkedIn content and creative. We use our expertise as a LinkedIn Marketing Partner to deliver innovative digital experiences that drive the future of the platform and define what's next for our clients. All in a single, unified offering.

Alex Beddoe, Head of Social EMEA, Transmission

Marketing departments have segmented their brand and demand marketing activities from one another for far too long. We wanted to highlight how when you get the two working together, both your LinkedIn brand marketing and demand generation campaigns will see performance uplifts – ranging from greater retention to more relevant messaging across the customer journey.

Alex Beddoe, Head of Social EMEA, Transmission