Thought leadership can be a powerful addition to your content marketing strategy on LinkedIn. But it can be difficult if you don’t know where to start.

Today’s B2B buyers are increasingly looking to non-standard channels to evaluate vendors in the procurement process. They’re looking beyond traditional sales and marketing materials to understand a brand’s values, culture, and purpose on platforms like LinkedIn.

It’s no secret that people buy from organisations they trust. And investing in thought leadership is an authentic and impactful way to foster a deeper relationship with your target audience – humanising the typically corporate face of your business and building brand trust in the process.

So, with 56% of professionals stating that a business executive’s social media presence positively influences their purchase decisions, there’s no better time to get started.