Smash it with the 5 elements that make up the best LinkedIn posts

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Five sweet tips to crack LinkedIn creative and content

B2B has a creativity problem. Every day we go online and see thousands of messages aimed at the so-called B2B buyer. Messages full of technical jargon, business-speak, and often devoid of one core element: humanity.

But it doesn’t have to be that way.

We’re not robots just because we work in B2B (except for you, Jeff in Accounts). We’re just people that happen to work in business-focused industries. What appeals to us as personal consumers will also appeal to us as business people – it’s just a matter of content and context.

That’s why the brands that strive to be more than ‘B2B’ – those that embrace emotional connections – are the ones achieving lasting cut through and brand recognition.

In this playbook, we’ll give you the five sweet tips to smash LinkedIn B2B creative. Whether you’re looking to enhance your brand personality, take your content strategy to the next level, or deliver new digital experiences to your audience, we’ve got the best practice hints to help you get there.

Cracking stuff, right?

Download your copy of the playbook.

In this playbook, discover how to:

  • Strengthen your LinkedIn brand presence
  • Build a community that's invested in who you are and what you do
  • Craft engaging LinkedIn posts time and time again

B2B has a creativity problem. Every day we go online and see thousands of messages aimed at the so-called B2B buyer. Messages full of technical jargon, business-speak, and often devoid of one core element: humanity.

But it doesn’t have to be that way.

We’re not robots just because we work in B2B (except for you, Jeff in Accounts). We’re just people that happen to work in business-focused industries. What appeals to us as personal consumers will also appeal to us as business people – it’s just a matter of content and context.

That’s why the brands that strive to be more than ‘B2B’ – those that embrace emotional connections – are the ones achieving lasting cut through and brand recognition.

In this playbook, we’ll give you the five sweet tips to smash LinkedIn B2B creative. Whether you’re looking to enhance your brand personality, take your content strategy to the next level, or deliver new digital experiences to your audience, we’ve got the best practice hints to help you get there.

Cracking stuff, right?

Download your copy of the playbook.

In this playbook, discover how to:

  • Strengthen your LinkedIn brand presence
  • Build a community that's invested in who you are and what you do
  • Craft engaging LinkedIn posts time and time again

Smash it with the 5 elements that make up the best LinkedIn posts

About Transmission

Transmission is a full-service B2B agency that has vast experience in creating award-winning LinkedIn content and creative. We use our expertise as a LinkedIn Marketing Partner to deliver innovative digital experiences that drive the future of the platform and define what's next for our clients. All in a single, unified offering.

Andrew O’Sullivan, Creative Director UK, Transmission

We’re all very aware of how B2B organisations once winced at the mere mention of brand identity in the past. However, the shift to values-based buying has meant that businesses that focus on enhancing their brand identity are the ones staying top of mind.

Andrew O’Sullivan, Creative Director UK, Transmission