When it comes to video, you’re not alone in wondering what ‘good’ looks like. You can ask a hundred different marketers and they’ll give you a hundred different answers. But the crux of the question rests on one thing – what you want to achieve.  

We can all agree that good video achieves its objective. And for marketers on LinkedIn, that can mean driving awareness, increasing engagement, or boosting conversion actions. But while LinkedIn Video ad functionality has existed for years now, uptake still isn’t as high as you’d first think.

Using an inherently creative format like video can be a challenge. And when you pair the creative hurdles with the technical requirements of LinkedIn’s platform, it can all get a little overwhelming. We get it.

So, we decided to shift the question from what good video looks like to how we can make video that aligns with the buyer journey. After all, creative informed by a deep understanding of format and audience needs is much more likely to generate high-value ideas.

And that’s why you’re here and hungry for answers.

In this infographic, we’ll show you the three-course menu to help you create tantalising LinkedIn Video ads. From bite-sized tips that address the buyer journey to juicy video ideas that drive the behaviour you want – get the tips and tricks you need to make your LinkedIn video moreish.

DOWNLOAD YOUR COPY OF THE INFOGRAPHIC TO GET STARTED.