The LinkedIn organic social spec hub
Organic social
Working on building brand awareness or fostering a community on LinkedIn
Chances are you’re using an organic approach to social. Find all the format recommendations, creative requirements, and video best practices to bring your organic LinkedIn publishing strategy to life.
Looking for paid social specs for LinkedIn?
Single Image
Create more engaging posts. On desktop and mobile.
Copy recommendations
Introductory text: 150 characters to avoid truncation across all devices
Maximum character count: 3,000 characters
Design recommendations
File type: JPG or PNG
File size limit: 5MB
Square
Aspect ratio: 1:1
Recommended size: 1200 x 1200 pixels
Horizontal
Aspect ratio: 1.91:1
Recommended dimensions: 1200 x 628 pixels
Vertical
Aspect ratio: 4.5
Recommended dimensions: 960 x 1200 pixels
Carousel
Tell an interactive story with up to 20 images and videos.
Please note: This feature is being gradually rolled out. You can only create carousels on the desktop site but can view them on the desktop or the LinkedIn mobile app.
Copy recommendations
Introductory text: 150 characters to avoid truncation across all devices
Maximum character count: 3,000 characters
Design recommendations – Photo/Image
File type: JPG, JPEG, or PNG
Minimum dimensions: 552 x 276 pixels
File size limit: 5MB
Design recommendations – Video
File type: MP4, MPEG-1 and MPEG-4, ASFFLV, MKV, WebM, H264/AVC, VP8 and VP9, WMV2, and WMV3
Minimum file size: 75KB
Maximum file size: 5GB
Minimum video duration: 3 seconds
Maximum video duration: 15 minutes when uploading from desktop
Video
Engage and impress with video. For your personal or company page.
Copy recommendations
Introductory text: 150 characters to avoid truncation across all devices
Maximum character count: 3,000 characters
Video title: 150 characters maximum
Design recommendations
File size: 75KB – 5GB
Video duration: 3 seconds – 10 minutes
Frame rates: 10 – 60 frames per second
Bit rates: 192 kbps – 30 Mbps
File type: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2, or WMV3
Square
Aspect ratio: 1:1
Recommended dimensions: 1920 x 1920 pixels
Landscape
Aspect ratio: 1:2.4 (16:9)
Recommended dimensions: 1920 x 1080 pixels
Vertical
Aspect ratio: 4:5
Minimum: 360 x 450 pixels
Maximum: 1080 x 1350 pixels
Document
Showcase your hero assets. Directly in the LinkedIn Feed.
Copy recommendations
Introductory text: 150 characters to avoid truncation across all devices
Maximum character count: 3,000 characters
Document title: 58 characters maximum
Design recommendations
Aspect ratio: 1:1
Recommended dimensions: 1200 x 1200 pixels
File type: PDF (recommended), PPT, PPTX, DOC, or DOCX
File size limits: 100MB or 300 pages
Polls
Bring your audience into the conversation. One question at a time.
Copy recommendations
Introductory text: 150 characters to avoid truncation across all devices
Maximum character count: 3,000 characters
Poll questions: 140 characters maximum
Poll answers: Up to four answers at 30 characters maximum
Poll options
Poll duration: one day, three days, one week, or two weeks
Editable fields: Polls cannot be edited once published. A poll can be deleted once created
Poll results: Page admins can view all votes down to a member level
Voting: Members can only vote on a poll once at a time. If a member removes the vote before the poll is closed, they can vote again provided the poll is still open
Your Company Page
Showcase your company’s latest updates. Direct on LinkedIn.
Company logo
Recommended dimensions: 268 x 268 pixels
Format: JPG or PNG
Company cover image
Recommended dimensions: 1128 x 191 pixels
Life tab (optional)
Main image: 1128 x 376 pixels (recommended)
Custom modules image size: 502 x 282 pixels (recommended)
Company photos image size: 900 x 600 pixels (recommended)
Your Profile Page
Showcase your company’s latest updates. Direct on LinkedIn.
Profile photo
Recommended dimensions: 400 x 400 pixels
Maximum: 7680 x 4320 pixels
File size: Up to 8MB
Profile cover photo
Recommended dimensions: 1584 x 396 pixels
Aspect ratio: 4:1
File size: Up to 8MB