One Identity solutions eliminate the complexities and time-consuming processes often required to govern identities, manage privileged accounts and control access. One Identity are a global organisation, part of the Quest group.
Having recently re-branded as One Identity, the awareness of the brand in EMEA was very low. On top of that, its marketing strategy was quite basic, largely focused on traditional tactics like email marketing and events with little nurture before being passed to sales. This meant that sales teams had started to de-prioritise marketing leads.
One Identity require an always-on, 1:many Account Based Marketing (ABM) programme that generates marketing sourced pipeline from key prospect organisations across EMEA. By providing a better qualified lead to sales teams, One Identity will be able to build a stronger pipeline filled with the right kinds of opportunities.
Transmission implemented a strategic account segmentation and selection programme using intent providers to identity key accounts showing strong buying intent.
Personas: Working with the One Identity sales organisation, Transmission created a suite of personas that reﬂected personal buying triggers and pain points of the DMU.
Content audit: Transmission completed a content audit of relevant One Identity assets, which considered the pain points and priorities of the persons.
Oﬀ the back of the audit, Transmission created and selected relevant assets at key funnel stages to engage audiences and develop leads.
Creative theme: A stand-out creative theme & message concept was developed to engage audiences.
Transmission created a multi-channel activation plan aimed at engaging accounts and pushing audiences through the marketing funnel.