ABOUT

One Identity solutions eliminate the complexities and time-consuming processes often required to govern identities, manage privileged accounts and control access. One Identity are a global organisation, part of the Quest group.

BACKGROUND

Having recently re-branded as One Identity, the awareness of the brand in EMEA was very low. On top of that,  its marketing strategy was quite basic, largely focused on traditional tactics like email marketing and events with little nurture before being passed to sales. This meant that sales teams had started to de-prioritise marketing leads.

OBJECTIVES

One Identity require an always-on, 1:many Account Based Marketing (ABM) programme that generates marketing sourced pipeline from key prospect organisations across EMEA. By providing a better qualified lead to sales teams, One Identity will be able to build a stronger pipeline filled with the right kinds of opportunities.

SOLUTION

Account selection:

Transmission implemented a strategic account segmentation and selection programme using intent providers to identity key accounts showing strong buying intent.

PERSONAS

Personas: Working with the One Identity sales organisation, Transmission created a suite of personas that reflected personal buying triggers and pain points of the DMU.

Content audit: Transmission completed a content audit of relevant One Identity assets, which considered the pain points and priorities of the persons.

Off the back of the audit, Transmission created and selected relevant assets at key funnel stages to engage audiences and develop leads.

EXECUTION

POV PAPER

Creative theme: A stand-out creative theme & message concept was developed to engage audiences.

Activation

Transmission created a multi-channel activation plan aimed at engaging accounts and pushing audiences through the marketing funnel.

MICROSITE

LINKEDIN

EDM

SOCIAL

Check out some of our other work